11 Reasons why WordPress is so POPULAR & What to Look out for

Out of the perfect 10 million most visited web websites on the web, WordPress is the CMS of various for 38.2% of them, and the model holds a 63.5% share of the CMS market.

In 2020, it’s estimated that bigger than 455 million web websites use WordPress.

The have an effect on and attain of WordPress is plain, nonetheless why is that? What makes this CMS the plain numerous for most internet web page homeowners? This article rounds up all the explanations why WordPress is so widespread.

The Benefits of utilizing WordPress

1. WordPress is free


First and foremost, it’s free to pay money for and prepare the WordPress core software in your internet web page. The numerous to make WordPress free is one amongst many predominant causes why it’s flip into so widespread; it effectively lowered the barrier to making a high-quality, knowledgeable internet web page.

It is important to make clear that solely the core software program program program is free. Any themes or plugins you place in might come at an extra worth.

Even so, WordPress permits you to assemble a beautiful knowledgeable internet web page and get monetary monetary financial savings for utterly totally different urgent enterprise needs.

2. WordPress is open-source

Computer screen with open-source code

WordPress is furthermore open-source, which suggests its creators have made the software program program program’s present code freely out there for others to change and adapt for utterly totally different capabilities, together with enterprise capabilities.

This open-source nature has allowed an infinite neighborhood of WordPress contributors to develop and flourish by the use of the years. Their final purpose is to recurrently innovate WordPress by core software program program program enhancements and the event of ancillary software program program program like themes and plugins.

3. There’s a plugin for virtually the entire thing

Plugin cords

WordPress plugins are objects of software program program program that attain the effectivity of your internet web page. There are many sorts of plugins out there designed to meet each sort of needs — from web internet web page builders to contact varieties.

Plugins could also be free or paid, and whereas a variety of the free plugins get the job executed, there are some paid plugins that might presumably be value investing in. Not certain the place to begin? As seasoned WordPress specialists who’ve been all through the block, don’t miss our data to crucial WordPress plugins.

When researching plugins to meet your needs, most probably the perfect methods to take into consideration the same old of a plugin is by attempting it up on the WordPress plugin repository. All WordPress purchasers have entry to the ever-expanding portal of plugins, plenty of of which is perhaps free and others that come at a value.  Don’t miss our data for how to select a WordPress plugin.

4. WordPress is the best working a weblog platform contained in the enterprise

WordPress blogger drafting post

As most individuals know, WordPress bought its begin in 2003 as a working a weblog platform. And as we talk, some 17 years later, it’s nonetheless the best one spherical. True, WordPress has seen its share of rivals — a variety of which is perhaps nonetheless spherical, paying homage to Tumblr, Medium, and Blogger — nonetheless they’ve proved no match.

With WordPress, likelihood is you will assemble an easy single-author weblog maintained with typically revealed content material materials supplies, or likelihood is you will even go so far as to create a whole on-line journal with scheduled posts, quite a few authors, editors, and contributors. Once uploaded, likelihood is you will preview your content material materials supplies and make edits with out having any coding data or expertise.

5. But it’s not merely for working a weblog

Elearning platform

While WordPress might have a popularity as a blogger’s paradise, it’s really no one-trick pony. How else are you ready to profit from WordPress beside working a weblog? Here’s a number of examples of what likelihood is you will assemble on a WordPress internet web page:

  • eLearning portal: Looking to assemble a web-based academy of your personal? You can do that in WordPress with Learning Management System (LMS) internet web internet hosting. The hottest methodology is utilizing the LifterLMS plugin that’ll enable you to create and market on-line packages that promote. You may even embody multimedia classes with this plugin.
  • Invoicing methods supervisor: Create and ship invoices for your suppliers and merchandise in WordPress with the WP-Invoice plugin. It could also be primary, nonetheless it’ll do the job. If you uncover it’s not for you after attempting it out, no worries — there are fairly a number of utterly totally different plugins out there all by the WordPress plugin repository.
  • RSS data portal: In this typically overwhelming on-line world, solely offering entry to the information won’t ever be ample; you want an RSS feed. WordPress makes it easy to showcase feeds from fairly a number of sources alongside your posts. Try plugins like WP RSS Aggregator for easy integration of RSS feeds into your internet web page.
  • Knowledgebase: WordPress makes establishing an encyclopedia-like knowledgebase that choices glossaries and dictionaries astonishingly easy. Create tags, classes, and user-defined templates to effectively current your content material materials supplies, ensuring purchasers can uncover choices instantly. Knowledgebase plugins paying homage to Heroic plugin can create paperwork, thereby decreasing the necessity for assist.
  • Jobs portal: Thinking of adjusting your WordPress internet web page correct proper right into a job board? It’s so simple as one plugin. With the WP Job Manager, likelihood is you will rapidly add, categorize, and cope with listings in your internet web page. With this plugin, registered purchasers and company can search and apply for jobs listed by employers.
  • Event administration methods: It’s frequent amongst many companies to run occasions all yr prolonged. So somewhat rather a lot so that there is a necessity to arrange a really separate on-line system for managing these occasions. Various plugins all by the repository enable you to combine and sync widespread calendar apps, making your occasion administration easier.
  • Appointment scheduling: People from all by industries work on an appointment foundation. For these professionals, a succinct on-line appointment administration system might be terribly useful. Thankfully for WordPress to cope with bookings.

6. WordPress prioritizes site positioning

Google app on mobile device

For each internet web page proprietor, search engine promoting (site positioning) ought to be an essential a part of your internet web page selling methodology. Why? When executed right, site positioning works to enhance your internet web page’s search outcomes rankings, figuring out whether or not or not or not or not your required audiences uncover your internet web page. Many internet web page establishing platforms make it troublesome for purchasers to implement full, surroundings pleasant site positioning methods. Fortunately, with WordPress, this is not the case. WordPress is the best rated CMS for many causes, and its site positioning efficiency is excessive on the rules. WordPress makes site positioning easy for all purchasers by each sort of plugins and by permitting your enter on factors like creating engaging permalinks, managing metadata, optimizing media, and permitting you to combine utterly totally different site positioning software program program program administration gadgets into your internet web page.

Our favourite site positioning plugins for WordPress are site positioning by Yoast, All-in-One site positioning, and Schema or Schema Pro. These additions to your WordPress internet web page will make it easy for any particular person to get essential about their search engine effectivity.

7. WordPress web websites develop with you

Repotting growing plants

If you consider your enterprise as a plant that’s frequently rising, then think about your internet web page because of the pot that it lives in. As a plant grows, chances are you’ll uncover it outgrowing its pot. Starting your enterprise with a WordPress internet web page makes it tremendous ease to scale up and “repot” your enterprise, so to converse.

How? When establishing an online web page, there are three essential routes chances are you’ll take: DIY, template, and customised. WordPress permits you to create all three internet web page varieties, so you in no way want to bounce from one internet web page platform to one totally different and begin over so as to enable your enterprise to proceed to develop. Let’s dive into these three primary sorts of internet sites:

  • The Do-It-Yourself Website: WordPress makes it easy for virtually anybody to assemble an online web page totally on their very private, although for people who’re going the 100% DIY route, you’ll in all probability need to brush up in your HTML abilities a bit. Even so, with plugins and web internet web page builders at your disposal, making an online web page from scratch is somewhat rather a lot simpler with WordPress’ core software program program program as a gentle basis.
  • The Template Website: Don’t need to go the full-on DIY route? A template internet web page is an unimaginable numerous. With this route, you have obtained the choice to purchase a predesigned canned template from which to assemble your internet web page. You can get one among these from web websites like Template Monster, ThemeForest, Array Themes, or CSS Igniter. And as rapidly as acquired, likelihood is you will set it up your self or have one different particular person do it for you. Templates have editable areas, nonetheless the templates themselves retain their growth. You’ll present the chance to change a number of factors like coloration and content material materials supplies, nonetheless the real theme will hold, for most probably basically essentially the most half. However, on account of it’s created with WordPress, the positioning stays scalable and will develop collectively along with your enterprise. This is in sharp distinction to SaaS internet web page builders, paying homage to Wix or Squarespace, which is perhaps inflexible of their technical flexibility and troublesome to scale up as your develop.
  • The Custom Website: Need an specialised internet web page to meet the tough needs of your enterprise? Custom is the best way during which by which to go. When you resolve for a personalised internet web page, which suggests working alongside collectively along with your in-house developer or partnering with a freelancer or digital agency to design and assemble your internet web page from the underside up. Your WordPress developer will create a personalised internet web page that fulfills your particular needs, and as with every customized job, you pay for originality and the completion of your needs.

Regardless of the route you select, WordPress is not like utterly totally different software program program program service suppliers in that, your internet web page is frequently scalable and exportable.

8. It’s supported by an enormous neighborhood and enterprise

Tech workers meeting around a table

The undeniable fact that WordPress is an open-source software program program program signifies that anybody can harness the availability code of WordPress core software program program program to be taught, create, and innovate.

This freedom has allowed an enormous neighborhood to sort. Although there are a variety of factors to be realized with WordPress, pricing, experience stage, and even premium purchaser assist isn’t a limiting issue. There aren’t any obstacles to gaining entry to the software program program program, and its purchasers have made blogs, boards, on-line applications, webinars, and even books that define precisely how one can get most probably basically essentially the most out of the platform. With significantly time to fiddle with the dashboard and watching among the many many fairly a number of tutorials out there on-line, anybody can get the keep of it.

Aside from how easy it is to be taught from the neighborhood that has shaped spherical it, there’s furthermore a sturdy enterprise constructed spherical WordPress — plugin builders, theme creators, internet web internet hosting suppliers providing WordPress particular suppliers upkeep corporations or digital corporations like SiteCare exist due to WordPress. And all proceed to develop, with the an an identical intention: to make WordPress simpler for purchasers.

9. Managing content material materials supplies in WordPress is easy


With a CMS like WordPress, you don’t want to stress about your lack of coding expertise and technical internet establishing data. This platform is considerably designed to give non-developers the power to cope with the day-to-day operations of an online web page.

That’s why WordPress is so widespread with all folks from knowledgeable bloggers to agency selling groups. They can run the net web page on their very private, and solely title on a developer after they want to add a mannequin new attribute or restore one issue.

10. Everything is in your administration


The majority of WordPress rivals out there aren’t open-source. And though they’ll do an adequate job of internet web internet hosting your internet web page, there’s a prohibit to their flexibility. Limitations likelihood is you will depend on are like the following:

  • The code isn’t utterly accessible, making it robust to implement changes. What’s worse is that the coding language is typically distinctive to the platform, which signifies that if it is out there, it’s normally unlikely that you just merely’ll know ample about the best way during which it actually works. You’ll find yourself having to rent a specialised developer to change factors for you.
  • E-commerce effectivity is built-in and will’t be expanded by way of plugins.
  • Your content material materials supplies isn’t yours. Yes, it is best to have generated it your self, nonetheless as rapidly as revealed, it turns into a part of the positioning the place it’s hosted. This signifies that ought to you terminate your subscription, all of your data and pages might be misplaced or held by the platform till you resolve to restart your subscription.

The good data is that WordPress grants you full administration of the entire thing relating to your internet web page. Move internet web page data with ease; assemble and broaden your on-line retailer; do utterly one thing you want with WordPress.

11. WordPress helps many media codecs

Video shooting with a camera

A fast Google search will yield an in depth tips of the whole media codecs supported by WordPress. But for now, a minimal of likelihood is you will be sure that the first media varieties and their fairly a number of codecs are lined:

  • Images (.jpeg, .png)
  • Documents (.pdf, .doc, .pptx)
  • Audio and video (.mp3, .mp4, .m4a, .mov, .wmv, and .avi)

Needing to add a rather a lot a lot much less frequent file format? No draw again, WordPress covers the obscure ones like .odt, .key, .ogg, and .3pg as correctly.

Just plenty of factors to watch for

Flying owl with keen eyesight

WordPress is the best contained in the enterprise, nonetheless there are some caveats to think about.

1. WordPress updates

Updates icon

Keeping up with WordPress updates is typically a headache for many internet web page homeowners.

First and foremost, the software program program program substitute notifications on a WordPress dashboard are in no way ending (and frequent, while you’ve fairly a number of totally utterly totally different plugins put in). Secondly, rolling out updates incorrectly might set off objects of web websites to cease working as supposed and even ship your full internet web page down for the rely.

As a end finish consequence, it’s commonplace for some WordPress internet web page homeowners to defer or roll as soon as extra updates comparatively than face the difficulty head-on. This is unlucky on account of leaving outdated plugins and themes unchecked might set off principal safety and compatibility elements down the freeway.

So, what’s an online web page proprietor to do? Your developer ought to be the one dealing with these updates, and if not, there are knowledgeable WordPress upkeep corporations (like SiteCare!) that can cope with these updates for you and offer you peace of concepts.

2. Site velocity & effectivity

Speed icon

There’s nothing fast like a slow-loading, poorly performing internet web page to make visits go away earlier than getting to the information they acquired proper right here for.

What’s the commonest function behind a gradual internet web page? Although there are a number of causes, plugins and extensions like web internet web page builders are the commonest offender. They add fairly a number of pointless code to your internet web page, and this is what is happening to set off your internet web page to decelerate.

For the usual explicit individual with little to no code expertise or data, it is perhaps troublesome to vet the design of a theme, plugin, or web internet web page establishing software program program program and so the poorly designed ones can merely creep in. To keep away from this, it’s crucial to rent educated from the get-go.

3. Security vulnerabilities

Padlock icon

With a core software program program program that is well-maintained by the corporate itself, WordPress is already terribly safe. Still, the platform’s widespread recognition and open-source nature point out that plugins, themes, and scripts are an enormous intention for hackers.

There’s a protracted tips of causes why WordPress web websites get hacked, and changing into aware of these will enable you to to enhance your internet web page’s safety. Just know, so prolonged as your WordPress upkeep agency works to defend the put in software program program program by widespread updates, there shouldn’t be a problem.

Never stress about your WordPress internet web page as quickly as further

Our “points to watch for” tips might seem intimidating at first, nonetheless there’s no want to stress while you accomplice with a superb WordPress upkeep knowledgeable — like SiteCare. Partnering with a WordPress upkeep agency means in no way stressing about your internet web page as quickly as further. Our workforce will cope with all software program program program updates, work intently alongside collectively along with your host, enable you make iterative growth enhancements, and implement surroundings pleasant back-up and safety measures. Contact SiteCare as we talk to improve your WordPress expertise.

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