Are you designing an OTT platform? Top 5 things to keep in mind for Indian users

It is trustworthy to say that the world goes someplace previous standard television. From the ultimate decade, Indian media is rising and growing like one thing. The explosion of OTT corporations in newest years has resulted in assorted sorts of content material materials consumption.

While India was coping with the COVID-19 wave and all of the nation was in lockdown, (*5*).

It’s exhausting to admit, nevertheless of us did not miss cinema halls and theatres all through the lockdown. OTT platforms succeeded in hooking everyone into the binge-watching space.

Discovering a model new interval of OTT platforms

A designer trying to assemble an OTT platform ought to be taught in regards to the prevailing rivals in India. N new designers face stiff rivalry as current OTT players add:

OTT platform is one factor youthful spectators had discovered first, and now everyone loves this provide of leisure no matter their age and gender.

With saturated content material materials and streaming manuals, leisure streaming designers ought to know the becoming strategy to engage their viewers.

What do Indian users anticipate?

India is the fastest-growing OTT market, expected to reach over $3 billion over the next 5 years. The current media market in India is flooded with a lot of OTT platforms.

With the most recent improve in internet velocity, rivals in this house is rising on each day foundation.

At the equivalent time, it raises shopper expectations of all OTT players.

Every designer is conscious of that the type of footage and films determines the extent of engagement in any video streaming platform.

Being a fast-growing market, that’s the becoming time to create an OTT platform. The enchancment of video streaming is little query ready to keep in the long term.

Top 5 things to keep in mind as you design

Keeping an Indian viewer in mind, these are the 5 components which will help corporations assemble a worthwhile OTT platform.

1- User Experience

This perform of OTT functions connects with the particular person elegantly by managing their content material materials and knowledge.

These choices embrace managing-

• History observe
• Preferred funds
• Several screens as per the selection of the app

Keeping Indian users in mind, a model new OTT platform ought to make sure to distinguish specific and implicit content material materials fastidiously.

Making a singular profile for youngsters and adults is one different strategy of curating the right type of content material materials for viewers.

In OTT design, interfaces embody smaller components. It signifies that every one the interface could also be divided into major blocks and constructed from there. It is useful for the users to choose what they want to watch when there is a clear division of content material materials courses like motion pictures, TV assortment, genres, and language.

Related: 11 excessive web UX traits of 2021

2- Personalized design

Today’s prospects want personalization in every step they take, from registration to the viewing experience. Designing a personalized platform, subsequently, has to transcend content material materials. It ought to embody all of the journey of an individual by way of this method.Device administration is one different key to making a personalized experience.

It gives users the selection to choose:

• Multiple items
• Quality streaming decisions
• Update decisions in accordance to their preferences

It will assist improve the particular person experience and provide security.

To entice a wider viewers, your OTT app or streaming platform ought to be appropriate with every system.

If you are designing an OTT platform, pay keen consideration to improve the particular person experience to keep gaining market share in a extraordinarily aggressive environment. Otherwise, you may uncover your subscribers switching to completely different video platforms.

3- Multilingual chance

OTT players are in extreme demand for content material materials in native or regional languages. In a country like India, the place larger than 121 languages are spoken, content material materials in a regional language is very important.

Multilingual content material materials makes it easy for OTT service suppliers to develop their enterprise, even all through geographic boundaries.

If you add subtitles or audio in regional languages, you may entice further users from fully completely different geographical areas.

4- Simplified price gateway

You can take inspiration from widespread OTT platforms like Amazon and Netflix. They settle for funds by:

• Credit or debit enjoying playing cards
• Digital wallets
• Real-time price strategies

This gives the widest decisions to the users.

With the a lot of price decisions obtainable, it’s important to make this step simplified. Collecting subscription funds from users every month can ease the facilitation of the price cycle.

Pro tip: Make constructive to price nominal prices from the users in order that video streaming turns into cheap for the monetary sections in India.

5- Easy subscription

Subscription strategies allow OTT platforms to diversify pricing and accommodate an even bigger and additional quite a few income bracket for users by way of a set “one price for all” subscription plan.

The key’s to present a subscription model that is applicable to the viewer’s desires.

Annual and month-to-month subscription packages with free trials make users in a model new OTT platform. Indian users are sometimes in cheap and nominal subscription decisions.

However, as quickly as they get to see a praiseworthy assortment, they’re glad to make investments in annual or quarterly subscriptions.

To assemble curiosity in users, you can present one or two episodes of the gathering for free and keep the remaining episodes obtainable solely to paying members. This will pique the curiosity of your viewers and make them further doable to get hold of your subscription.

Related: Is the subscription based model correct for your India based startup?

How to stand out amongst completely different OTT platforms?

This question is definite to occur in every developer’s mind whereas designing an OTT platform. As a typical rule, the OTT platform ought to try to make streaming a seamless experience.

Talking about Indian opponents, Amazon Prime Video, Disney+ Hotstar, and Netflix dominate the streaming market. Some of the native opponents getting widespread are Alt Balaji, Voot, Sony Liv, and so forth.

It is essential to understand the optimistic elements of rising opponents that encourage of us to go for them.

Indian viewers are pretty quite a few in phrases of their content material materials pursuits and calls for. Therefore, new OTT platforms ought to aim these space of curiosity shopper groups in addition to huge groups.

Regional content material materials may also be thriving hundreds. Make constructive to serve these groups too.

Summary

As new users start turning into a member of OTT platforms, designers will need to ponder rising superior streaming strategies. A user-centric digital streaming platform is barely doable after they create a well-designed system.

While content material materials and top quality matter, the way in which in which the interfaces are made moreover helps depict the particular person experience.

To reap the advantages of latest alternate options, you need to keep up to date on current traits, procuring for habits of users, and completely different assorted metrics. If you are trustworthy in experimenting and innovating, your OTT platform will purchase further prospects in the long run.

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Image by: Loren Joseph on (*5*)