Godaddy Websites Examples – Meta tags and the head section of a website

Building blocks for search engine selling and promoting

This submit was initially printed on Aug. 26, 2015, and was updated on August 1, 2019.

One key subject of every web web web internet web page — every effectively-optimized web web web internet web page, that’s — is the meta tags. These are the elements of the webpage that inform Google and totally completely completely different serps what a website often called, what it’s about, whether or not or not or not or not search bots can index it, what the key phrases are, the means it must look, and even the place it’s positioned.

Some meta tags are more important than others, and for a lot of who’re not cautious, you might waste a lot of time and effort attempting to fill out tags that truly obtained’t do your website any good.

Related: Beginner’s knowledge to go searching engine promoting for small enterprise internet web sites

Quick-start knowledge to meta tags

This article, which reveals important changes in Google’s search algorithms, will can help you understand essential components like:

Let’s get started.


There are three basic elements to a website:

  1. the Head (or header)
  2. the Body
  3. the Footer

Think of your physique as a website. Your head is clearly the header, the footer is your ft and your torso is, effectively, you get the picture.

The header and the footer of a website are nearly the equal on every single web web internet web page.

Traditionally, you’ll put your group title and emblem in the header, your working hours, variety out and cellphone amount in the footer. The physique section of each web web internet web page will change counting on what you set in there, nevertheless the header and footer will always preserve the equal.

Look at the excessive of this web web internet web page from GoDaddy. At the very excessive is the banner — GoDaddy, Help, How-To, and many others. That’s the header. If you go to not lower than one completely completely different web web internet web page on the GoDaddy weblog, that half will protect exactly the equal.

GoDaddy Blog Page Header Example



Now scroll all the strategy to the bottom of that web web internet web page. Did you see that blue banner down there, with all the textual content material materials supplies in it and beneath it? That’s the footer.

GoDaddy Blog Page Footer Example


If you go to not lower than one completely completely different GoDaddy weblog web web internet web page, that banner and its information will protect exactly the equal, too.

It’s the physique textual content material materials supplies, the half that you just simply merely’re discovering out, which may change with every new web web internet web page you go to.

The operate of the header and footer is to supply a template for each and every web web internet web page on a website. This is so that you just simply don’t must code a header and footer every single time you create a new web web internet web page.

And since the header and footer are eternal, it’s sensible that you just simply merely stick essential code like meta tags inside the header. You could put it in the footer, nevertheless that’s a harmful thought.

That’s as a end consequence of the search engine bots will solely crawl a lot of a web web web internet web page previous to they depart as rapidly as extra. The solely strategy to make sure that the bots will see this essential meta code is to put it at the very excessive the place Google assumes will likely be.

So now you uncover the place the meta tags are saved, what do they do exactly?

Related: 10 strategies to boost Google key phrase score

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Meta tags are a half of your search engine promoting (search engine selling and promoting).

search engine selling and promoting is the place you educate the serps what your website and all its specific specific individual pages and digital property (e.g. images, motion images and paperwork) are about.

For occasion, Google, Bing and Yahoo will all know that this web web internet web page is about meta tags for internet web sites and meta tags search engine selling and promoting, partly as a end consequence of of the headline and the key phrases.

The job of the meta tags is to stipulate a specific individual web web web internet web page’s topic provides or the web web internet web page’s objective key phrase.

Some meta tags are extra essential than others, nevertheless it’s very important all of them align with the web web internet web page’s objective key phrase.

For occasion, the meta description tag tells us what a particular web web internet web page is about. It’s the transient blurb about the web web internet web page’s content material materials supplies provides and what we’re in a place to anticipate discovering.

As merely as we speak as seven years in the earlier, you almost certainly can write a killer description which is able to persuade Google to rank your webpage elevated than your opponents’s. You wanted to do components like use your key phrases in the very early half of the description — in the first 4 phrases, for a lot of who could swing it, regardless of how harmful it sounded to human readers — and ensure your key phrase appeared in the title, URL and physique textual content material materials supplies the correct quantity of circumstances.

If all these components matched, your web web web internet web page could rank pretty extreme for that key phrase.

Of course, we’re in a place to by no means have good components on the web, and of us started creating some pretty horrible web pages that did what Google wished, nevertheless of us hated. It purchased so harmful, the web was filling up with all these horrible web pages that tricked Google, nevertheless have been in one other case unreadable and unusable by individuals.

So Google banned a bunch of usually practices search engine selling and promoting methods as a end consequence of these search engine selling and promoting spammers ruined it for everyone.

Today, the function of the meta description is to get of us to evaluate your web web internet web page.

 

When your web web web internet web page reveals up in a Google search finish end consequence, the topic individuals are going to have a take a look at your web web internet web page is your meta description. If you’ve written a good one, they’re extra extra inclined to evaluate your web web internet web page. If you’ve written a poor one in each different case you didn’t write one the least bit and let Google try and make its non-public, individuals are a lot a lot a lot much less extra inclined to evaluate your web web internet web page in the first place.

This means your meta description continues to be priceless, nevertheless solely as a end consequence of it entices of us to go to your website barely than tricking Google into contemplating yours is the most fascinating.

The other meta tags have different functions, telling Google be taught to behave, what to stage and what your website is/does/has, nevertheless you solely need a few of them.

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Here are the most significant meta tags, and a transient description of how they work. Some of these tags help the of us visiting your website, others help Google and/or the web browsers decide be taught to behave.

Title tag

The title tag is a aspect of the search engine selling and promoting trinity. This tag should align utterly with the web web internet web page’s URL and content material materials supplies provides, the totally completely completely different legs of the stool. This is one of the strongest alerts that informs the serps that a web web internet web page is about a particular topic, which instantly impacts key phrase score.

When the search engine bots go to a website, they’ve a take a have a take a look at all the pages’ titles as a approach to be taught what each of them are about.

The title is totally totally completely completely different from a web web internet web page’s headline. The headline is what of us will see when your web web internet web page pops up on a social group like Facebook. The title is what the search engine bots see. Just be aware this easy mnemonic:

H is for headlines, which can be analysis by individuals, T is for titles which can be analysis by — dammit! Never ideas.

If you’re curious whether or not or not or not or not it is essential to favor one over the totally completely completely different, the reply isn’t any — they’re every equally essential. People obtained’t click on on on on on a nonsensical or boring headline, bots obtained’t understand clever headlines that don’t embrace key phrases. Go ahead and use the key phrase in every.

Here are some basic most fascinating practices for creating an optimized title tag:

  • Use a most of 65 characters (along with areas).
  • The web web internet web page’s objective key phrase must be at the beginning.
  • Each web web internet web page will need to have one title tag.
  • Each title tag must be distinctive (by no means use the equal title tag on totally completely completely different pages).
  • Branding always appears at the end of the title tag.
  • Separate branding with a hyphen or a | pipe (that’s the picture above the key).
  • If there’s room, concede to put your group title or your particular particular person title in the title tag.

Title Meta Tag Example GoDaddy Email Marketing


A shopper sees the title tag on the search engine outcomes web web internet web page (SERP). The shopper acquired’t see this content material materials supplies provides on the web web web internet web page itself. It’s hidden so solely the bots can see it.

Pro tip: If you make the most of WordPress as your content material materials supplies provides administration system, I strongly advocate you make the most of the Yoast search engine selling and promoting plugin. It will present assist to routinely create your title tags, which you’ll have the functionality to regulate by your self. It moreover offers you a place to place in writing your meta description tag. Speaking of which …

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Meta description tag

The meta description tag in a roundabout strategy impacts key phrase score and considerably influences SERP click on on on on-by means of value, nevertheless not for the causes you might assume.

Seven or eight years in the earlier, your meta description tag could fool Google into score you elevated for a lot of who’ve been clever — and dishonest and underhanded — about the means you wrote it.

But Google purchased good, and they not take note meta descriptions when determining web web internet web page rank. Where it does come into play helps totally completely completely different of us know what your web web internet web page is about.

If you write a boring meta description, in each different case you don’t use the key phrases in your description, and any particular person sees it on a search engine outcomes web web internet web page, they will be a lot a lot a lot much less inclined to click on on on on by means of to your web web internet web page. And Google actually does take click on on on on-by means of prices into consideration.

The extra of us click on on on on by means of to your web web internet web page on their SERPs, the greater your web web internet web page will perform. The a lot a lot a lot much less they click on on on on, the worse it’ll perform.

So, should you occur to’ve acquired a harmful meta description, your web web internet web page can have a extra sturdy time catching of us’s consideration. And for a lot of who don’t write one the least bit, Google will resolve its non-public textual content material materials supplies out of your web web internet web page in what it hopes is a okay description of the content material materials supplies provides. But you understand the means chilly and un-suave these search bots is probably. Do you truly have to notion them to make this completely different?

Here are some basic tips to change to when writing a meta description tag:

  • Never exceed 150 characters, along with areas. If you make the most of Yoast search engine selling and promoting to place in writing your meta description, it’ll can help you understand whether or not or not or not or not you’ve gone over that prohibit.
  • Put the web web internet web page’s objective key phrase near the beginning of this tag.
  • Each web web internet web page will need to have one meta description tag.
  • Each meta description tag must be distinctive (by no means use the equal description on totally completely completely different pages).
  • Use title-to-movement language which may persuade the shopper to click on on on on in your search finish end consequence.

Description Meta Tag Example GoDaddy Email Marketing


Users will see this snippet on the SERP, and it acquired’t be seen in your web web web internet web page.

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Meta robots tag

Use meta robots tags with warning! You actually must know be taught to exactly deploy this tag, and it’s advisable clearly understand the completely completely different directives of this tag. If you don’t, depart it alone.

The meta robots tag tells search engine bots be taught to behave in your website — which areas they’ll go to and report, which objects of content material materials supplies provides they’ll stay away from or ignore, robe code, curfew, components like that.

But principally, it’s the first two components: what to go to and report, what to stay away from and ignore.

Some of the robots tag directions instruct the serps to index and modify to a web web internet web page and some inform serps to, effectively, not index and modify to it. As it is your determination guessed, these are the NOINDEX and NOFOLLOW tags.

If you make the most of each or every of these tags, you’ll get preserve of zero pure search engine referrals. Those pages could very properly be utterly ignored and unseen by the search engine bots.

The three most important robotic tags are:

The first line tells the engines to not embrace that web web internet web page in the index, nevertheless to control to all the hyperlinks on that web web internet web page.

The second line tells the engines to index the web web internet web page, nevertheless to not modify to the hyperlinks on the web web internet web page that point to completely completely completely different pages.

The remaining line of instructions tells the engines to ignore the web web internet web page and all the hyperlinks on the web web internet web page. That successfully renders the web web internet web page ineffective for pure referral guests. You would use one of these traces on a particular web web internet web page, not all three at the equal time.

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Open Graph tags

Open Graph Tags (OG Tags) are used for crafting personalised share messaging on some social group platforms.

Basically, should you occur to happen to want to share information from a particular web web web internet web page on a completely totally completely completely different social group like Facebook or Twitter, you need these tags.

They will inform these networks what information to stage out everytime you share a hyperlink out of your website.

For occasion, should you occur to’ve acquired ever pasted a hyperlink from a knowledge story in a Facebook or Twitter standing change, and it populated the headline and a image, that’s a social graph. And it’s the OG tags that instructed the group how to do this.

Here are the typical OG tags used on a website:

  • meta property=”og:title”
  • meta property=”og:description”
  • meta property=”og:sort”
  • meta property=”og:url”
  • meta property=”og:image”
  • meta property=”og:site_name”

These tags don’t affect score instantly. However, analysis have confirmed the excessive score pages for aggressive key phrases are weak to have the most share totals from Twitter, Facebook and totally completely completely different networks. (If you’re nonetheless undecided what you need, ask your web designer.)

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Meta key phrase tag

What can I say? Meta key phrase tags truly serve no constructive operate for U.S.-based internet web sites.

Google doesn’t give this tag any weight, however when abused it would truly end in a penalty.

People used to abuse this particular tag by stuffing it with key phrases. You may even see a couple dozen completely totally completely completely different variations on a single key phrase — athletic sneakers, girls’s athletic sneakers, males’s athletic sneakers, kids’s athletic sneakers, and many others. and many others. and many others. — in the hopes that any particular person someplace could seek for that one home of curiosity key phrase — mismatched corrective orthopedic athletic sneakers.

Those dirty rotten spammers ruined it for everyone, and, as a finish end consequence, no particular person can revenue from meta key phrase tags now.

Rumor has it, nonetheless, that Bing depends upon upon the meta key phrase tag if two pages are tied after Bing has analyzed the pages in opposition to 200-plus totally completely completely different score elements. Since it truly provides zero revenue, nevertheless it would truly likely harm your website, there isn’t any set off to make use of this tag the least bit.

Related: How to make use of Bing Webmaster Tools to boost your website’s search engine selling and promoting

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Other HTML meta tags

There are dozens of other meta tags which can be utilized in the head section of a website. There are tags for the matter of the web web internet web page, the geographic location of the web web internet web page/your on-line enterprise, the proprietor, your e-mail variety out, the date and so on.

However, I’ll not use them.

Every line of code impacts web web internet web page load tempo, and you want your web pages to load as fast as potential.

A sooner loading web web internet web page is good essential for enhancing your search engine selling and promoting.

 

Since these totally completely completely different tags don’t help with search engine selling and promoting and can negatively affect web web internet web page load tempo, it’s finest to stay away from using them.

There is one exception, nonetheless: the Viewport tag. According to Moz:

“In this cell world, attempt to be specifying the viewport. If you don’t, you run the menace of having a poor cell experience.”

The Google PageVelocity Insights Tool will can help you understand extra about it. The customary tag is:

If you’re doing all of your particular particular person search engine selling and promoting, relying on Yoast search engine selling and promoting to place in writing your description and title tag, that’s high-quality high quality. But should you occur to’ve acquired no thought of what you’re doing, depart this tag to your designer or developer. Let them can help you understand what to do with it, or greater however, permit them to do it themselves.

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Conclusion and subsequent steps

Meta tags are an essential half of every website, nevertheless they don’t have the affect they did merely a few fast years in the earlier. But that doesn’t counsel it is essential to disregard them. If used appropriately, your search engine selling and promoting meta tags can nonetheless have an effect on your web web internet web page’s search rank and on-line effectivity.

Do you want to know extra about search engine selling and promoting and be taught to make use of the completely totally completely completely different meta tags? Or, do you want to depart the search engine selling and promoting and meta tags to the specialists?

If it’s the latter, attain out to the execs at GoDaddy search engine selling and promoting Services to get your website the consideration it deserves. Learn how one can work a lot a lot a lot much less and rank elevated.

This article contains content material materials supplies provides initially printed on the GoDaddy weblog by Garth O’Brien.