Godaddy Shopping Cart – Heat up your holiday sales with these restaurant marketing tips
The holidays are upon us! And whereas many consuming locations get an uptick in sales from Christmas and New Year’s occasions, there are a lot of stuff you might be doing this time of the yr to market your restaurant to frequently purchasers. But don’t worry — restaurant marketing doesn’t should be pricey or superior.
Here are some scorching tips to help market your restaurant heading into the holiday season.
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- 1. It’s beginning to look heaps like Christmas (and New Year’s!)
- 2. Create explicit holiday-themed meals and drinks menu objects
- 3. Get it to go
- 4. Offer current enjoying playing cards for easy holiday gifting
- 5. Invite your purchasers to get into the spirit
- 6. Make your home Instagrammable
- 7. Treat your regulars
- Maximize your efforts by promoting them on-line
- Turn up the heat on your restaurant marketing
1. It’s beginning to look heaps like Christmas (and New Year’s!)
Our first restaurant marketing tip is obvious — deck your halls!
Decorate your restaurant for the holidays with a seasonal tree, lights, fir swags — even window decorations to draw in your purchasers. Make your home actually really feel warmth and cozy with tablecloths, centrepieces and candles.
Play Christmas music on your restaurant’s sound system, or go one step further and lease a dwell musician to really make points explicit for your buddies.
Play a fundamental, holiday-themed movie on your screens. Setting the stage goes a long way in route of constructing a memorable experience.
Create a selected themed holiday drink that may maintain your buddies coming once more yr after yr.
Although it’s now closed, YEW on the Four Seasons in Vancouver famously served “Cogg Nog” in a moose-shaped glass. It was extensively lauded as the perfect issue regarding the holiday season in that metropolis.
They moreover had a stollen that was the stuff of legends; followers have been wanting to get their yearly loaf.
Your explicit menu merchandise could possibly be a cocktail, a baked good or dessert — and even a whole meal.
3. Get it to go
With the pandemic and smaller numbers for holiday gatherings nonetheless instructed, many consumers are opting to not go to consuming locations for his or her holiday staff occasions or family gatherings.
Instead, they’re web internet hosting a smaller group at residence, or doing Zoom occasions. In this case each explicit particular person will get a package deal deal ahead of the event, after which they participate collectively, almost.
So one different no-fail restaurant marketing tip is to produce a full holiday dinner with the entire trimmings, completely prepared and delivered ahead of Christmas for family gatherings.
Want one factor that requires relatively much less effort? You could create:
- Cocktail kits
- Wine-and-cheese pairings
You could even provide your private gingerbread dwelling or cookie package deal for firm digital occasions.
4. Offer current enjoying playing cards for easy holiday gifting
Gift enjoying playing cards to your favourite restaurant make good objects for Christmas, so make sure that you’ve got them as an risk.
For occasion, if someone buys a $50 current card, they get an additional $10 current card for themselves or in order so as to add on to their current.
To go the extra mile, you presumably can create holiday-themed current enjoying playing cards or sleeves to present them in.
5. Invite your purchasers to get into the spirit
During the holidays, there is a substantial quantity of consciousness throughout the plight of these a lot much less fortunate, and you might help do one factor about that. Raise money for your native homeless shelter or a charity of your choice.
Quite a few ideas:
- Donate the proceeds of sales from a selected menu merchandise, or create an an identical program the place, for each dollar raised, you match it.
- Become an official drop-off location for the native meals monetary establishment, and provide an incentive for doing so, like a free espresso or pastry. Alternately, start a toy, sock, blanket, or jacket drive.
- Invite them to go with you helpful out bag lunches or toiletries and offers to your native homeless inhabitants, or to help serve at your native shelter or soup kitchen.
- “Adopt” a family in need and fundraise to provide them with all of the issues they need for Christmas.
The idea is to supply your purchasers an opportunity to contribute and pitch in.
6. Make your home Instagrammable
Everyone, whether or not or not they’re an influencer or not, likes to get cute photos for the ‘gram. At Christmas, we wish to put up photos of us dressed up and with our family and mates and associates.
Furnish it with satisfying props and a festive background and even lighting for people to take holiday photos in. Then you will wish to put up signage asking them to tag you throughout the put up or give them a singular hashtag to utilize.
Related: How to deal with a enterprise Instagram
7. Treat your regulars
So often, in relation to restaurant marketing, we think about bringing in new patrons.
A hand-written holiday card that thanks them for his or her enterprise is an efficient option to thank them for his or her enterprise all through the earlier yr. You could embody a proposal of say, a free dessert, appetizer, or a bottle of wine.
Bake some holiday cookies to shock buddies with should you ship their bill.
Don’t neglect: gaining one new purchaser costs better than reattaining a gift purchaser. So you will wish to not overlook them and make it clear to them you acknowledge them.
Maximize your efforts by promoting them on-line
No matter what you do to market your restaurant all through the vacations, you will wish to amplify your efforts by promoting them on-line.
This can embody:
Sending a digital Christmas Card to your e-mail guidelines. If you don’t however have one, add a sign up type to your GoDaddy web page and begin to assemble your guidelines. You could even create separate lists.
For occasion, you presumably can put regulars and VIPs onto completely completely different lists, and ship them a singular e-mail (with a bonus based mostly totally on their price to the restaurant).
Dressing up your web page with holiday colours and promote your promotions there.
Creating scroll-stopping photos for your holiday promotions or charity drives using this easy graphics tool. There are quite a few free templates you need to use for the holidays, and even m
ore might be discovered with knowledgeable subscription. Post these on your web page, embody them in your emails and share them on your social media.
Related: Kill it on social with GoDaddy Studio
Host a digital class with your chef or bartender. Do a livestream with your chef or bartender instructing your viewers a straightforward Christmas cookie or cocktail recipe. This restaurant marketing effort doesn’t should be subtle. Just you will wish to market it extensively upfront so patrons can tune in.
Invite an influencer in to experience your holiday meal or explicit holiday drink/dessert. Just you will wish to invite them early throughout the season (even perhaps sooner than it is on the market to most of the people) so that they will put it up on the market to their followers.
Related: Influencer marketing on a shoestring
Holiday contests. Announce a social media contest and have the prize be a gift card.
Have people take photos and put up them on-line, tagging you and using a hashtag you current, with the perfect image profitable the current card.
This could also be each photos from your restaurant of your dishes or it may be the perfect “fill throughout the clear.” Ideas embody: ugly Christmas sweater, pet image, most pretty tree, and plenty of others…
Create and put up social media content material materials that may get clicks, likes and shares.
Using GoDaddy Studio, you presumably can share click-worthy social media posts like:
- How to make Christmas decorations or objects
- Recipes for eggnog, Christmas cookies, and plenty of others.
- Fun ideas for Christmas or New Years’ occasions
- Gift ideas for explicit people (e.g. The vegan in your life, the wine lover, and plenty of others)
- Safety tips (what Christmas vegetation are toxic to pets)
- Christmas or New Years’ playlist (create your private on Spotify and share the hyperlink)
- Share a list of fundamental Christmas movement photos to take a look at with mates or family
- 12 days of Christmas-themed posts — choose a theme after which put up for 12 days
- Fun holiday memes and jokes
Turn up the heat on your restaurant marketing
While many consuming locations are more likely to see a surge in enterprise all through the holiday season, there are many creative ideas that you need to use to increase guests (specifically particular person or carry out) to your restaurant.
The holidays give you license to utilize your creativeness and check out any crazy idea (like egg nog served in a moose-shaped glass!).
So give it to them inside the kind of restaurant marketing ideas that put them throughout the mood to eat, drink and be merry.
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Godaddy Shopping Cart – Heat up your holiday sales with these restaurant marketing tips