How Olympic boxing medal hopeful Chev Clarke levelled up his business with GoDaddy

Success on the sports activities actions actions subject brings success away from it. Traditionally, that meant working onerous, worthwhile giant after which being rewarded by way of factors like model endorsements.

But Chev Clarke, a heavyweight boxer in the intervening time ranked #1 all through the UK, #2 in Europe and quantity #3 on the planet, doesn’t should do factors the same old technique. Having licensed for the Olympic Games, Chev has furthermore been busy establishing his non-public business, clothes model Level Up Nation, which he works on alongside his sporting occupation.

“I’m altering the business model,” he instructed GoDaddy’s third Back to Business Masterclass. “As an athlete, you normally turn into well-known after which a mannequin includes you and says ‘we want to do a deal with you’.”

“I figured that if I had my very personal mannequin from after I started as a no individual, and acquired it on-line with the help of GoDaddy, then after I do change right into a notable athlete pretty than signing to a distinct agency, Level Up Nation can companion with a company.”

Level Up Nation has its roots in Chev’s notion that the trail to success isn’t clear – there’s regularly additional to do and that one of many easiest methods to win is by robust your self even when occasions get onerous.

“Whatever you’ve achieved at the moment, you presumably can get hold of increased tomorrow,” he talked about.

“I by no means get up all through the morning and assume ‘oh, you notice what? I did that closing 12 months, so I’m the actual individual’ on account of, let’s face it, what you achieved remaining 12 months, no individual really cares about that. You should go and procure one issue else.

“That’s why I on a regular basis say diploma up. Because I’m on no account content material materials with what I’ve achieved yesterday or closing 12 months. I’m on a regular basis looking for what else I can do.”

Chev makes use of this philosophy as a part of his educating regime and when he began utilizing social media, he seen that individuals have been starting to latch on to the time interval stage up.

“Then I purchased a T-shirt that talked about ‘diploma up’ and other people have been like ‘oh, the place can I get your T-shirt?’ and so every three months I’d create a batch of orders and on the end of the three months I’d ship them out to the individuals who had ordered them.”

And, just like that, Chev had launched his non-public clothes model.

However, though social media is an environment friendly choice to assemble Level Up Nation’s profile, it isn’t among the many greatest place to basically course of product gross sales, and Chev’s net web page wasn’t lower out for ecommerce on the time.

That’s when Chev joined forces with GoDaddy. “I had an internet web page the place it didn’t have a retailer on or one factor like that, so it made it troublesome to promote the clothes attire.

“Then the possibility received right here to work with GoDaddy and, it has been hundreds easier. It has streamlined the tactic.”

Chev’s GoDaddy net web page furthermore presents him one totally different technique to affix with potential prospects.

“It’s about authenticity and letting of us see who I’m. On my net web page, there’s an about me half that tells a bit about my life story and other people can go in and try that out, after which there’s the store too.

“I’m not looking for people to easily come and buy stuff, I would love it to be an real issue the place they comply with my journey and, as points develop, they return to the website online and look at points out.”

This should current the exact Chev furthermore interprets all by way of to his social media presence.

“There’s an image of social media which says all of the issues should be good,” he talked about.

“Now, let’s face it, none of us are good, so merely be reliable. Because there are totally different people available on the market which might be very like you and all it’s advisable to do is be a part of with that one specific individual after which that one specific individual will turn into two, and two people will turn into 4 and so forth.”

But Chev doesn’t dedicate his full life to social media. In truth, he’s cautious to not overshare.

“You’ll be shocked, nonetheless I’m not an enormous fan of social media. I’m a very private specific individual. But I do know that there’s individuals who have to be on the journey with me, so I make time for them.”

“My residence life, I try to keep up very private, nonetheless my teaching stuff, one thing to do with boxing, I’ll share. Or even merely going once more to earlier posts and the entire people that loved it after which go like a number of of their stuff merely to point appreciation.”

It’s this stage of engagement and authenticity that Chev sees as key to success on social media, in business and in life.

“You’re not going to please all folks. Trying to do that is one issue that may make you very unhappy. So merely be real to you, be fixed and be persistent.”

As for motivation, Chev appears to be choose to his household to ensure he retains levelling up.

“My grandparents grew up in Jamaica and they also had 12 kids. I merely have to do them proud. I’ve had the possibility to remain in England and have been fortunate adequate to vary right into a Team GB Olympian and I don’t want that to go to waste.”

To be taught additional about Chev, his story, his quest for Olympic success and Level Up Nation Clothing go to his net web page https://c4boxing.com/ and comply with him on Instagram @C4chev.