How to set up recurring revenue with GoDaddy Pro

Keep it coming in

UPDATE: This recurring revenue put up was initially revealed to GoDaddy’s U.S. weblog on 2 March 2021 and republished to the India weblog 6 April 2021.

Once I assemble the patron’s website online, I’m achieved. I don’t present repairs — it’s a vast downside, patrons break the positioning often, and the cash merely is just not nearly nearly just about nearly as good. 

Back in my freelance days, I steered clear from ongoing website online repairs contracts; it was merely an excessive amount of downside. I’ll worth far more for mannequin new websites and rebuilds, so I saved going after the cash. It took me a extremely very very long time prior to I noticed I wasn’t seeing the massive image.

Breaking out of the feast and famine cycle

We’ve all been there — one minute you’re turning down initiatives left and proper, and the next minute you’re barely paying the funds. It’s a vicious circle that doesn’t care if you happen to’re sick or on a go to; you every dip into your financial monetary financial savings, in another case you starve.

I used to be considering how I’ll escape of this cycle, as quickly as I noticed that repairs contracts are the mandatory issue.

Reliable, recurring revenue helps me get by means of extremely efficient occasions comparable to the one we’re in in the intervening time. Nurturing shopper relationships ensures me additional leads down the road. I made a decision to take a crack at it, however I had to set up some suggestions to succeed.

1. Choose top-of-the-line patrons

Ongoing repairs merely is just not for everybody. An area artist’s portfolio website online can’t actually justify a $50/mo repairs worth. Same goes for small companies the place an web website is simply an afterthought.

You want to deal with websites which is probably going to be an crucial a part of the enterprise — every touchdown leads, or producing product gross sales and bookings.

These companies lose cash when their websites go down.

2. Frame your present

First off, by no means say “repairs.” You’re not fixing damaged lightbulbs and altering oil. You’re all through the enterprise of care; of mounted enchancment; of inserting a smile in your shopper’s face. If which suggests having additional work hours every month, all of the higher — the patron is footing the invoice.

That’s why you want to educate the patron that their website online is an funding — the extra money and time they dedicate to it, the extra it is going to give as soon as extra. Every enterprise proprietor understands this.

3. Standardize your processes

OK, so that you simply simply landed your first care contract. Now you gotta determine how not to sink a complete week into guaranteeing every issue is okay. The first step is to set up a course of.

It would possibly very correctly be so simple as a suggestions:

  • Check for malware
  • Create backups
  • Run updates
  • Check on effectivity
  • Create a report for the patron

It’s comparable to sports activities actions actions apply: you’re establishing your muscle tissue, and as well as you’re getting elevated and sooner.

Another crucial subject is standardization.


It’s a nightmare if you happen to’ve obtained 15 patrons on 13 completely utterly completely different hosts, 5 CMS platforms and 7 web net web page builders. Each server and CMS has its personal set of factors, making your life additional powerful. Narrow down your scope to one or two net web internet hosting setups and a pair CMS choices.

4. Automate all of the factors with GoDaddy Pro

This is the twenty first century. There’s actually no want to do stuff manually anymore. You ought to deal with automating your each day/weekly routine. This is the place GoDaddy Pro shines. It simplifies repairs duties all by means of your total shopper net pages — even these not hosted by GoDaddy.

No additional info backups and juggling loads of schedules.

Another crucial subject is holding every consider a single place — from a single signal on, deal with your total patrons’ websites and merchandise on their behalf.

And it’s not merely websites.


You can set up delegated entry to your shopper’s GoDaddy account. You can log into it with out having to know their password, saving you an excessive amount of backwards and forwards each time they modify their password. You may also fill out a shopping for cart for them, and avoid the standard downside of them on the lookout for insufficient net web internet hosting simply because it’s on sale.

Stop stressing over cash with recurring revenue

The finest analogy I’ve heard was {that a} web-based developer is sort of a bodyguard; you’re not paid solely if you kind out an assailant. You’re paid to present safety. You give the patron a peace of concepts, to allow them to do their subject, and get you paid.

Image by: Ayaneshu Bhardwaj on Unsplash