How to Start Selling Them

An wonderful method to diversify an internet primarily based merchandise retailer immediately is offering product customization. This supplies shoppers the selection to personalize prints, engravings, and even embroidered objects to embody their very personal textual content material. In this textual content, we’ll uncover how to promote WooCommerce customizable merchandise with the help of Printful, which allows people to add their very personal names, slogans, or dates to commemorate explicit occasions.

Here are some objects and customization varieties to give you an considered what’s attainable with product customization:

  • Apparel with non-public or enterprise names for explicit occasions like weddings, family reunions, or firm retreats.
  • Wall art work with customizable slogans.
  • Apparel and jewelry that encompasses a distinctive date, like for an anniversary.
  • Jewelry with a pet’s title on it.
  • Jewelry with any beloved one’s title or initials.
  • Embroidered hats with distinctive workers names, slogans, or event particulars.
  • Socks with the names of all people at a wedding event.
  • A backpack with a child’s title on it.

And that’s solely a small portion of what’s attainable with product personalization. In the subsequent sections, we’ll outline the devices needed to provide WooCommerce customizable merchandise, stroll by a step-by-step data on configuring the devices, and make clear one other apps that will get the job completed as properly.

What devices are needed to promote WooCommerce customizable merchandise?

By itself, WooCommerce doesn’t provide any method for purchasers to add personalized phrases to the objects they purchase. However, there are a selection of plugins that add intuitive designs or additional fields for purchasers to administration personalization.

Technically, you possibly can merely add a further space to a product internet web page for purchasers to form in what they’d like printed on an merchandise. For occasion, likelihood is you may already have a shirt design for a family reunion. All you need as the seller is the family title included on the shirt. A personalized message space does the job for that, nonetheless we’re further fascinated by together with a solution for the patron to actually customise the product themselves. That removes additional work in your end, and it helps the patron see the finished product prior to ordering.

To make this happen, you need the subsequent devices:

  • WordPress: It’s essential to have a self-hosted WordPress website as a method to completely customise the website, arrange WooCommerce, and mix with the Printful plugin.
  • WooCommerce: This is the plugin that turns your WordPress website into a very helpful on-line retailer. After placing in WooCommerce, it’s possible you’ll add merchandise, accumulate funds from shoppers, and fulfill orders.
  • Printful: This is a company/platform that permits you to add your private designs to merchandise and promote them by WooCommerce. It’s moreover a print-on-demand operation, so every purchase will get despatched to Printful, printed out, and despatched to the patron with out you having to mess with storage, supply, or coping with. Printful offers an beautiful WooCommerce plugin for the mixture, and a software program for purchasers to personalize a lot of its merchandise.

Make sure you have a WordPress website ready to go, then arrange WooCommerce and activate all essential settings inside the plugin. After that, you have to to create a Printful account and arrange the plugin on WordPress to full the mixture. View our data on placing in a WordPress plugin do you have to need assist.

Follow these steps to be a part of Printful with WordPress/WooCommerce:

Step 1: Make sure WooCommerce is up to date to its latest mannequin

It’s vital that the WooCommerce plugin is up to date to its most up-to-date mannequin, every for the preliminary integration to work, and for the continued efficiency of the Printful connection. Otherwise you might need trouble offering WooCommerce customizable merchandise.

In WordPress, go to Plugins → Installed Plugins. Find WooCommerce and take a look at if it requires an enhance to a more moderen mannequin. Select the Update Now hyperlink to proceed.

If the whole thing is up to date, you’ll merely see the current mannequin with none hyperlinks or warnings to change.

Step 2: Enable the REST API in WooCommerce

The Printful/WooCommerce combination makes use of the Legacy WooCommerce API. Therefore, you have to to enable the REST API prior to integrating.

This solely takes only a few clicks by going to WooCommerce → Settings → Advanced → Legacy API. Finally, mark the checkbox to Enable The Legacy REST API.

legacy api for WooCommerce customizable products

Click the Save Changes button to switch forward.

Step 3: Choose a permalink settings that’s not “Plain”

Printful moreover desires to have well-defined permalinks.

Most permalink buildings from WordPress work merely incredible, aside from one.

In WordPress, navigate to Settings → Permalinks.

The only one that causes points for Printful is the Plain permalink development. So, be at liberty to associate with another selection. We generally counsel Post Name for internet optimization capabilities. When working with Printful, you merely want to steer clear of the Plain development.

permalink settings

Choose the Save Changes button when you’re completed.

Step 4: Install the Printful plugin to hyperlink your Printful account to WooCommerce

Under Plugins → Add New, arrange and activate the Printful plugin.

Once activated, click on on the Printful tab.

Printful offers a setup wizard that hyperlinks your Printful account with WooCommerce. Remember, you want to already have a Printful account created; make one at

Select the Connect button in WordPress to stroll by the mixture steps.

connect printful

Select the Approve button to give Printful Read/Write entry to your WooCommerce plugin.

approve for WooCommerce customizable products

You can check out if the mixture was worthwhile by going to the Printful dashboard. Choose the Stores tab and seek for the title of your WooCommerce retailer. You ought to uncover a inexperienced Active stamp subsequent to the title, along with buttons to Add Products and View Store.

stores button

Moving forward, the strategy works by designing merchandise, together with prices, and producing product photos inside the Printful dashboard. Then, Printful syncs that knowledge with WooCommerce for you to present the product pages in your WooCommerce website and promote them to shoppers. When a sale is obtainable in, WooCommerce sends a notification to Printful to start printing and fulfilling the order.

How to organize WooCommerce customizable merchandise

Printful calls this operate the Product Personalization Tool, and it’s offered on a wide range of issues along with direct-to-garment apparel, embroidered merchandise, and jewelry.

Step 1: Add a product in Printful

To begin the strategy, go to the Printful dashboard.

Choose the Stores tab and discover the becoming WooCommerce retailer.

Click on the Add Product button.

add WooCommerce customizable products

This is the place you have a possibility to flick by way of the Printful product library. Printful offers printing, embroidery, and engraving for objects like apparel, gear, residence gadgets, and office merchandise.

Click on a product class that you simply actually need to promote (and one that actually permits for product personalization). For this occasion, we’ll associate with Men’s Clothing.

pick a category

Each product class includes various varieties, colors, and prices. Scroll by the producers to decide which one makes primarily probably the most sense by means of colors, provides, and potential income margins.

We’ll go for the Unisex Staple Bella + Canvas T-shirt as a result of it’s cheap, well-known, cozy, and offers many colors.

unisex shirt

Step 2: Start designing your product

Printful brings you to its product designer, the place you’re able to add a design and make WooCommerce customizable merchandise.

Click on the Drop Design Here button to add a design asset out of your laptop. Most designers use some type of associated creation to complement the secondary textual content material area that the patron can personalize.

Note: It’s moreover attainable to choose product variants, like colors and sizes, on this internet web page.

drop a design here

We’ve uploaded a “Family Time” design that’s meant to be used at a family reunion.

We plan on inserting a customizable textual content material area underneath the graphic for people to add their family names and the yr of their family reunions.

add a design

Step 3: Make it a customizable product

Go to Design → Add Text.

add text for WooCommerce customizable products

Printful creates a model new design layer to form in some textual content material.

It’s attainable to use this for furthering the design of your merchandise, nonetheless we’d like to activate the Product Personalization Tool so that shoppers can take administration of the textual content material area.

To make this operate appear, you have to to first form some type of textual content material into the textual content material area. After that, a model new space reveals up to Allow Text Personalization. Make sure you mark that checkbox.

Note: It’s moreover not a foul thought to embody occasion textual content material in your shoppers to see the place the customization takes place.

We moreover counsel transferring throughout the Customizable Text Area slider to develop the realm of textual content material that shoppers can edit. This normally helps if anyone plans on typing in an prolonged title which can develop the current textual content material area.

allow text personalization

Step 4: Incorporate completely different customizable choices like fonts, colors, and shadows

To give shoppers further administration over the design, take into consideration checking off containers for Colors, Fonts, and Outlines. It supplies additional fields for the patron to edit these parameters individually, nonetheless you possibly can too activate default settings for all of them.

family name for WooCommerce customizable products

Click on the Proceed To Mockups button once you’re proud of the design.

go to mockups for WooCommerce customizable products

Step 5: Add product particulars and sync with WooCommerce

Printful is larger than a product personalization software program. It moreover offers a print-on-demand service, along with product aspect syncing to your WooCommerce retailer.

Therefore, you’ll want to fill in the whole thing from the product title to the define inside Printful.

add title and description for WooCommerce customizable products

It’s moreover crucial to take a look at the Product Visibility area do you have to’d choose it to appear in your WooCommerce retailer. Finally, there’s a space to add the product to a category.

Click on the Proceed To Pricing button.

proceed to pricing

The final internet web page in Printful helps you set pricing with a calculator. Here, you form in a retail value for all product variants and improve it by a sure amount or share. The ultimate space presents your potential income with that particular retail value.

Click the Submit to Store button afterward.

submit WooCommerce customizable products to store

After the sync, it’s possible you’ll each view or edit the product in WooCommerce.

view in woocommerce for WooCommerce customizable products

Step 6: View the frontend product personalization software program

Here’s a take a look on the frontend (which you want to take a look at by your self website) to give you an considered how the product personalization software program works.

In temporary, the patron lands on a product internet web page and sees product variants, pricing, and descriptions.

With the product personalization software program from Printful, a Personalize Design button appears as properly.

Note: We counsel along with notes about how it’s a customizable product inside the title and description.

personalize design button

The purchaser can delete the default textual content material to form of their very personal knowledge (on this case, their very personal ultimate title and the yr of their family reunion).

We moreover included fields for them to modify the textual content material and outline colors.

frontend of WooCommerce customizable products

After all of that, WooCommerce locations the personalized product inside the cart. The value will get processed, and Printful receives a notification to fulfill the personalized order.

product added to cart

Which Printful product varieties provide personalization decisions?

Not every merchandise inside the Printful product library permits for personalization.

As of this textual content, the product personalization software program is available on the market for:

  • Most direct-to-garment objects
  • Embroidered merchandise
  • Jewelry
  • Keychains
  • Wall art work

Therefore, it’s possible you’ll add the personalization software program to objects like DTG (direct-to-garment) t-shirts, hoodies, sweatshirts, and most apparel objects. Embroidery merchandise, like hats, shirts, polos, and residential gadgets, even have the personalization software program. All-over-print apparel lacks personalization decisions.

Keychains and jewelry are just a bit fully completely different as a result of the customization software program continues to be there, nonetheless the personalization textual content material will get engraved instead of printed or embroidered.

New merchandise get added to this file from time to time, so your biggest guess is to start making a product, choose Add Text, then form in just a little little bit of textual content material to see if the Allow Text Personalization checkbox appears.

allow text personalization - WooCommerce customizable products


There are a great deal of completely different devices to make personalization attainable in WooCommerce. Printful is one in every of my favorites, nonetheless completely different plugins embody Product Add-ons, Zakeke, and PPOM.

Other than that, inform us inside the suggestions underneath you most likely have any questions on WooCommerce customizable merchandise!

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