Made in America: Season 3

The panorama of Phoenix and its surrounding areas nonetheless beckon photos of the Wild West — dusty, oppressively scorching summers; a tumbleweed rolling by a saguaro cactus; rattlesnakes and scorpions. But, Phoenix and the encircling areas are lots better than the instances of yore. According to 2020 census data, Phoenix was the fastest-growing big U.S. metropolis between 2010 and 2020 and two suburbs of Phoenix — Goodyear and Buckeye — are two of the fastest-growing U.S. cities in that decade. Not solely is there potential for monetary progress, nevertheless residents have moreover already proved that they’ve what it takes to excel in small enterprise.

Made in America, GoDaddy’s documentary sequence showcasing the struggles and success of extraordinary entrepreneurs is using season three to shine a light-weight on Arizona. Fittingly, GoDaddy’s headquarters are located in Tempe, Arizona, part of the larger Phoenix panorama and residential to Arizona’s largest school.

We actually really feel a deep connection to the entrepreneurs in the Valley of the Sun on account of we’ve been there.

Phoenix provides a singular various for the season. Empower, GoDaddy’s philanthropic program that equips entrepreneurs in better than 40 cities with the devices they need to thrive, has a strong presence in Phoenix.

GoDaddy moreover has sturdy relationships with enterprise companions and native consultants that may ship compelling entrepreneurial tales and revered consultants to the forefront of the sequence. The state’s polar and divided political native climate permits for distinctive views on core factors and entrepreneurial various gaps for immigrants and Native and Indigenous Peoples.

Season three of Made in America is taking us on a journey with two distinctive entrepreneurs — Dizzie Ramsey and Cherilyn Yazzie.

Dizzie Ramsey, Just Energy Entertainment

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Dizzie Ramsey is a born entertainer. Using his extreme vitality and humor, he has liked 20-plus years in the leisure enterprise as a result of the MC for the Harlem Globetrotters and dealing for Radio Disney, the Phoenix Suns and Nickelodeon. Touring has taken him to all 50 states.

He started Just Energy Entertainment (JEE) 5 years in the previous. The agency serves and entertains children and the aged, specializing in children with disabilities and sicknesses and partnering with native senior services. The leisure agency moreover companions with greater corporations for team-building events.

Dizzie started JEE to do one factor that didn’t place the whole burden of leisure on himself. He observed it as an opportunity to teach others and cross on his vitality and fervour for leisure whereas bringing pleasure to others.

The COVID-19 pandemic has been highly effective on the leisure enterprise, and JEE is not any exception. The nature of lockdowns and restrictions nearly shut down all enterprise.

He financially supported his employees all through the toughest situations of the pandemic, guaranteeing his colleagues may pay their funds and payments.

The social unrest and racial divide that has intensified and been dropped on the forefront of society has moreover created a battle for Dizzie and JEE. He feels battle in his occupation and its notion as “the help” exhibiting as a lot as events for an viewers that is sometimes affluent and white, and the shortage to speak his ideas on key factors to not alienate his shopper base and doubtlessly lose enterprise.

But Dizzie pushes on to create pleasure and leisure for the group. JEE is working with the Treasure House, a home for adults with all skills run by the Kurt Warner Foundation, for an upcoming event. Dizzie may also be working in direction of a partnership settlement for JEE to be the leisure affiliate of the native Indoor Football League.

Cherilyn Yazzie, Coffee Pot Farms

Cherilyn Yazzie is conscious of the importance of healthful consuming. As a social worker for better than a decade, and a Navajo girl, she managed the weight loss program corporations division for Navajo County Public Health.

She continuously advisable nutritionally dense and healthful meals nevertheless realized that wasn’t always potential for her buyers.

Fresh fruit and veggies weren’t always out there, significantly to those located on Navajo Nation reservations, the place a meals desert exists.

So, she decided to do one factor about it.

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She and her husband, Mike, started Coffee Pot Farms. Using a greenhouse, drip irrigation, cautious soil administration, and completely different methods, they produce latest produce whatever the robust desert conditions and lack of water.

Since 2016, they’ve been working and dealing the farm, providing latest produce to the Navajo Nation.

Her goal is to get others contained in the Nation into farming in order that an growing variety of alternate options for nutrient-rich, latest meals will be discovered, and future generations will proceed to be healthful, keep prolonged, and be succesful to proceed to share the traditions and custom of the Navajo.

Operating and selling primarily from farm stands contained in the reservation, Cherilyn and Mike wanted to control when the COVID-19 pandemic shut down these stands. They launched their first community-supported agriculture (CSA) movement and have been in a place to advertise in some farmer’s markets every on and off the reservation.

Having to lease the land they farm from the Navajo Nation and dealing practically totally off the grid — no working water, no electrical power and minimal net service — Cherilyn and Mike say that if they’ll make a farm work, anyone can. They are centered on persevering with to develop their CSA, getting their website up and dealing, and finding out additional about promoting and advertising and marketing their mannequin and their enterprise to permit additional people in their group and previous keep healthful lives.

Join us on Oct. 14, 2021, for the third season of Made in America as we be taught additional in regards to the obstacles overcome by Arizona entrepreneurs and the way in which they thrive and help their communities in the Grand Canyon State.