Hello! We may have skipped a couple of posts like this beforehand months, nonetheless we’re once more with a recent interview. In this one, we’re chatting with Marcel Sobieski – creator of TeslaThemes and founding father of TechBehemoths. We’ll cowl entrepreneurship, enterprise approach, and a few promoting and advertising and marketing insights.
Before listening to from Marcel, don’t neglect to confirm our earlier interview with Miriam Schwab from Strattic. She shared with us the thought and performance behind static WordPress know-how. Also, don’t neglect to confirm our full assortment of interviews with completely different professionals from everywhere in the world.
This should not be the first time as soon as we collaborate with Marcel Sobieski for an interview. We reached out to him a couple of years previously to share his journey heading TeslaThemes. You can nonetheless be taught that interview within the current day – an entire lot of good information there.
Sobieski has an entire lot of startup experience beneath his belt, with a handful of producers constructed over time. His and his employees’s latest enterprise is named TechBehemoths – serving to IT firms uncover customers throughout the globe.
In this interview, Sobieski shares his path from TeslaThemes to TechBehemoths and talks with regard to the mandatory milestones alongside the way in which during which.
Let’s hear it from him:
Marcel Sobieski interview – from Selling TeslaThemes to founding TechBehemoths
What was your main approach or function behind selling TeslaThemes to Imagely?
We ought to start with the reality that our agency’s enterprise model in the mean time was to assemble merchandise for folk, ideally on a SaaS model, and monetize them. This was the primary purpose. When we started TeslaThemes in 2013, we already had a large platform that was aggregating about 12,000 premium WordPress themes from an entire bunch of assorted property, and in a single place and we have now been selling them. This is why Tesla obtained right here as a logical subsequent step.
Answering your question, there have been a set of issues that made us ponder selling TeslaThemes. First, as a enterprise model, this was a protracted-time interval plan. Second, we started to focus as properly on a model new enterprise and didn’t want to lose the primary focus, to dilute it amongst completely different duties. Third, by 2017 as soon as we started flirting with the thought to advertise, the WordPress market purchased terribly aggressive and difficult. Because of this, it was probably the most appropriate alternative to hand it over to any individual with a very large on-line presence, any individual that may convey our enterprise to the subsequent stage.
Imagely was exactly the kind of affiliate – glorious fame contained in the WP group and deep understanding of the ecosystem, merging completely completely different gadgets into a large one.
When are you aware for sure that it was time to switch on to one different enterprise?
There wasn’t a “click on on” or one factor signaling that. It was pure growth and evolution of points and enterprise.
At some degree in 2015, we started to see a terrific on-line presence, good product sales, and fame. And in 4 years after the launch, we purchased two simultaneous inquiries to buy TeslaThemes. Both selections have been neglected and partially rejected on account of we have now been nonetheless leaving from Tesla and it was the cash cow for the model new startup we have now been setting up.
But after making the calculations and assessing the market risks as well as to an eventual burnout of the employees, we took the selection to advertise and provides consideration to the other enterprise. This was potential as properly on account of the patron was pretty and in a strategy, they’ve been the drivers of this merge and acquisition. For which we’re grateful.
How rather a lot time have you ever ever put into discovering a model new enterprise thought which will have precise chances to work? What was the strategy of starting a model new enterprise from scratch?
You know, not one of many earlier or future enterprise obtained right here from brainstorm lessons contained in the employees, or whereas ingesting wine. All the ideas come solely from the ache and needs we have now now had ourselves all via our enterprise.
For event, having TeslaThemes, we have now been selling on explicit occasions bundles on AppSumo or MightyDeals. They have been producing a terrific amount of product sales. We have been sharing the revenues 50/50 or 40/60 with them. Then we thought why not create an an identical platform doing that by ourselves and help others like us too?
That’s how we opened a model new enterprise, Greedeals, which was a direct competitor to AppSumo and MightyDeals in two years after formation. It was a platform selling digital gadgets at very low prices, for a restricted time.
This thought and DNA have been utilized to all further duties we opened – creating one factor that may resolve our points and let many others revenue from it as properly.
What makes TechBehemoths stand out amongst its rivals at this second?
To start with, TechBehemoths.com is the platform that connects IT Companies (or Service Providers) with customers, irrespective of their measurement and web site. At the second of scripting this, we help 50,000 companies from 135 nations and 6700 cities uncover each other and provide IT-related enterprise.
There are 3-4 biggest avid gamers within the market, from the US, UK, and India. They are on this enterprise for a couple of years now. Our profit is that we obtained right here and coated what all of them missed.
You see, every growth is replicable, nonetheless that turns right into a purple ocean, as Kim and Mauborgne level out of their “Blue Ocean Strategy” information. And clearly, prospects observed that and start using our service as properly.
We have a 26% MoM growth for purchasers and 31% MoM net web page views growth.
What stands TechBehemoths except for its opponents is one of the best and most intuitive individual interface and individual experience. It’s designed and in-constructed such a strategy that inside 2-3 clicks to get anyplace on the platform.
An particular person looking for its best matching IT Service Provider will uncover it based totally on the quite a few filters and selections obtainable. An group has the probability to expose its enterprise in a strategy that not many can. All in a single place, clear, clear, and individual-nice.
And most importantly, all free. Both for the oldsters looking for a corporation and for the companies looking for new duties.
What is your group custom? What does TechBehemoths stand up for?
They are the an identical for TechBehemoths and for Mobiteam, which is our mother agency. On a side bear in mind, Mobiteam provides personalized and curated web design and enchancment from Berlin for our European and overseas handpicked customers.
The scope we have now now’s to ship extreme-prime quality digital companies and merchandise to our customers. We did that beforehand with our startups and everyone knows how satisfying is it when receiving appreciation messages from customers.
We want to ship beautiful and usable merchandise to the market. We do not search a unicorn enterprise, nonetheless moderately a visible and highly effective impression in our topic and market. We play clear with the consumers, not hiding points or attempting to impress to acquire one factor. And they actually really feel that. This provides them the comfort of working with us. We want and try to be versatile, however, drawback them with increased ideas when is the case.
I do know there are rather a lot bigger companies than ours that present better than we do – sushi, education tuition, kindergartens, or firm occasions in Bali yearly. This should not be our case. But what everyone knows for sure is that working collectively proper right here we progress. Everyone is enlarging their expert information and should make a distinction merely in another agency they could go after.
In our employees, we’re not limiting any individual’s creativity. Everyone has a phrase to say and implement their imaginative and prescient for a better reply.
What’s the no. 1 issue a model new enterprise coming into the web home ought to do?
To me, there isn’t any such factor as a universally utilized rule on this. It relies upon upon every enterprise, momentum, chief. In my personal case, for instance, an vital issue is fairly not the enterprise thought itself, nonetheless the employees. This is is already a cliché, nonetheless perception me – the employees is important, possibly an vital unit.
During the enterprise course of, typically I can’t describe my ideas clearly, nonetheless my employees understands what I suggest and implements it at cases increased than my very personal suggestion. Many cases, I’m backed up and completed by them.
All the modern managers reward their teams within the current day, nonetheless I’m not sure what variety of of them truly suggest it. My guess is that you just simply ponder this as a robust assertion, once you acquire some outcomes each alone or with it. The rest is likely to be executed by the employees – the evaluation, due diligence, enchancment, biz dev, promoting and advertising and marketing, each factor.
What do you assume might be probably the most atmosphere pleasant strategy to market a product at this second?
Good question. I’d love to be taught a terrific reply myself. We all see very dynamic modifications and traits inside the promoting and advertising and marketing topic. Applied strategies from two years possibly gained’t work within the current day. The points no person canceled up to nowadays are the great suppliers or merchandise that you just’re offering and the blissful prospects. They are the first ones to flip into your supporters and in the end ambassadors.
Visibility, publicity, that’s what 90% all the businesses are lacking to get their success. The sad half is that loads of them deserve it, nonetheless nonetheless gained’t get it and, in the end, fold their books. They need buzz.
Look on the Dogecoin, for example. Noise is hype and that at all times creates the required synergy for potential success. It’s adequate any individual revered out of your topic to level out your service and it may exponentially develop afterward. This is what we attempt to do ourselves, however in an pure strategy. I’m not a fan of PPC and selling.
What with regard to the TechBehemoths weblog? What are the vital factor options you’re making an attempt into when you assemble your content material materials approach?
That’s a wonderful different for me to give kudos to my colleague, Dan Irascu, who’s our head of the promoting and advertising and marketing division and in charge of the content material materials approach as properly. This is his topic and keenness. We started working collectively in 2018, and his impression on that’s providential. He is in full price of our weblog approach and editorial protection, together with Igor, with whom we’re working since 2012 as soon as we started our first ventures.
Nonetheless, we want our TechBehemoths’ weblog to be a helpful useful resource of treasured information, market researches, analysis. This is the approach for 2021-22. And the outcomes are already seen. Major tech media are referring to our analysis. For event, this is our latest thorough evaluation about how companies use SMM.
At the second of scripting this, we have now now 200+ articles, researches, and interviews – all strictly linked to the IT, tech, and enterprise markets.
Any devices you’re using often to streamline your work?
To me, needed is to have good communication with the employees and, due to the current pandemic, clear and easy to deal with every day duties. For these, we’re using Asana, Google’s environment, and Slack. Too unhealthy the first ones elevated the prices, nonetheless for now we’ll stick to them.
If speaking about promoting and advertising and marketing, then search engine optimisation Quake, SEMRush, Analytics from Google, Google Search Console, and Serprobot. These devices help us masses every day, understanding the place we’re and the way in which points work on the other side.
Are you proceed to in touch with the WordPress ecosystem? How?
When we have now been inside the enterprise – certain, masses, largely offline, visiting events, the good outdated WordCamps. But after the exits and starting the enterprise in a model new section, this communication slowed down a bit. I really feel it moreover comes hand in hand with the pandemic.
But certain, we nonetheless keep up a correspondence with numerous outdated enterprise colleagues and rivals. We do this via messenger and WhatsApp, not loads of ritual, nonetheless simple communication.
The thrilling issue is that I nonetheless anticipate the early WordCamp to happen offline – to have the chance to go to the venue and meet the outdated colleagues. Hopefully, we’ll meet in Portugal this summer season season!
How has the identical previous work collaboration model modified for you with all the conferences and workplace interactions shifting to the web?
Those who know me, know that I’m not a fan of too many digital conferences, a minimal of beforehand. I truly beloved being present with the oldsters, precise conferences. When all of it modified in 2020, it was powerful for me to adapt. But I can let you recognize that now I truly want it. The work turns into additional atmosphere pleasant by the use of communication. Yes, we nonetheless need to meet from time to time – digital conferences gained’t cancel the face-to-face conferences – nonetheless points purchased rather a lot higher and I want it.
What does “a terrific day at work” suggest to you?
Good question! I can say that I like working. And that is possibly on account of I like what I do. Can’t ponder myself a workaholic explicit individual staying days and nights engaged on a course of, nonetheless staying till late and fixing a specific downside or planning one factor is a standard issue.
Besides the modern to-do apps, I’m nonetheless a fan of paper notebooks, pens, and colored markers. Writing down all the duties, minor and enormous, subtasks, concepts, after which lastly marking them as “executed” with that yellow marker. Having a paper itemizing provides me additional readability and better “home orientation” with the timeline I’ve. I like to advocate this to everyone with a large itemizing of points to do day-to-day.
day at work will also be when I’m prepared to reply and help with all the questions from my colleagues, companions, or customers. When I do know that their inquiry is solved. Also when each factor I wrote down inside the to-do itemizing for the day is accomplished. Extremely blissful when launching a model new operate or sending an invoice to a shopper.
Nonetheless, it’s possible you’ll’t have solely good days at work. There are many cases when points don’t work when you question your self if what I’m doing is true or useful, if I ought to change the course. This is common. I really feel as quickly as you is likely to be questioning this, you assume and analyze your being, which is right. This helps you cluster and improve points in your end.
Given your experience as an entrepreneur, what’s one treasured lesson you’ve got found all these years which will operate advice for our readers?
All these motivational Instagram posts to observe your soul and ideas are good. I’m just a bit additional pragmatic, don’t ponder the universe or zodiac indicators in my current relationships or actions. But if having a look at it from a scientific perspective, not naive, it’s smart. If systematically working in the direction of one factor, you may each make it or discover it is not yours – which is good as properly.
Malcolm Gladwell in his “Outliers” talked about we would like 10,000 hours of observe to grasp one factor. Doing it 4 hours a day, 7 days per week, that’s roughly 2 years. I really feel that’s doable. The conclusion – to uncover what makes you and work on that. Practice and self-self-discipline.
But on the same time, I do procrastinate and postpone points as properly – possibly due to my comfort zone or not being . It’s not simple, nonetheless we should at all times nonetheless do it if we want to see any progress.
What is driving you to protect doing what you’re doing? What’s your personal mission?
I don’t assume I’ve a specific philosophy or mission to observe in my enterprise. What drives me actually are the outcomes. Even our inside outcomes – when launching one factor, when making some impactful points. driver is our prospects’ and customers’ strategies, detrimental (to progress) and, in spite of everything, optimistic.
Our customers’ engagement with our work and suppliers is a robust driver. Obviously, the market recognition. Not to lie – the financials too. When seeing the revenues going up or down – this wakes you up pretty quickly.
All in all – the impression of our work within the market and the probabilities that gives us to implement our side duties or hobbies.
That sums up our interview with Marcel Sobieski. If you’ve beloved it and want to examine additional, please go away your comment inside the half underneath. Also, once you’ve obtained any ideas for who we should at all times focus on to subsequent, be at liberty to share your methods with us as properly!