What’s the Difference and Which Should You Use?

If you’re proper right here learning this, then it means it is advisable start selling on-line nevertheless can’t work out which platform is finest for you. You’ve most likely narrowed your selections all the manner right down to Shopify vs Etsy and are about to make your dedication. Good info! You are in the correct place because of what you’ll be aware subsequent is an intensive comparability of the two eCommerce platforms.

In this publish, we’ll discuss the variations between Shopify and Etsy relating to choices, ease of use, pricing, additional expenses, and design. You could even examine what kind of merchandise you might promote on each platform and what suppliers it is advisable use to increase product sales in your on-line retailer.

Let’s dive in!

Why Shopify vs Etsy?

Before leaping to the info, you might marvel why we’re evaluating Shopify vs Etsy significantly. Since this publish is geared in the route of individuals or small firms that desire a platform to begin out selling on-line, Etsy and Shopify are a couple of of the easiest and in model platforms for people who make their debut in the eCommerce realm.

If you’ve under no circumstances purchased merchandise on-line sooner than, you might must look into these two platforms because of they’re beginner-friendly and easy to rearrange. But, relying in your desires, you may uncover how utterly totally different they’re relating to aim audiences, setup processes, costs, and customization.

Shopify vs Etsy: Which one is the best for you?

After this short-term introduction, let’s get to the half the place we consider Shopify and Etsy nose to nose. Next, we’ll be breaking down all the important options that make the two platforms distinctive. But although they’re utterly totally different, you’ll stumble upon similarities, too.

So, how is Shopify utterly totally different from Etsy? Let’s uncover out by evaluating the following:

1. Features

In this half, we’ll discuss all the choices that Shopify and Etsy ship to you and what kind of merchandise you might guidelines on these web sites.

Here’s a quick summary:

Platform varietyOnline retailer website onlineMarketplace
Unlimited merchandise
Custom domainsvia URL redirect solely
Third-party integrations
Marketing devices
Analytics and research
Blog module
Payment methodsShopify Payments, Apple Pay, Amazon Pay, Google Pay, PayPal, Shop PayCredit/debit card, PayPal, monetary establishment swap, Apple Pay, Google Pay, native banking suppliers
Extra expenses onSubscriptions, financial institution card transactions, third-party price methodsSubscriptions, transactions, listings, transport, price processing, POS, non-obligatory expenses
Selling languagesUp to twenty10+

Website builder vs market

First of all, it is important to specify the necessary distinction between Shopify and Etsy. Shopify is an web web site builder, whereas Etsy is a market. What does this suggest?

An web web site builder locations at your disposal all the devices and functionalities that that you should create your particular person eCommerce website online. If you choose Shopify, it’s best to create an web web site in order to have the skill to advertise your merchandise.

There’s another option to it, though. If you already have a enterprise website online or weblog, you don’t must assemble a model new one from scratch. Instead, it is advisable use Shopify to create utterly totally different product sales channels that you’d be capable of share collectively along with your prospects, harking back to together with “Buy buttons” to your present internet sites. For that, you solely need the Shopify Lite plans.

Etsy, on the totally different hand, is a market, which is a spot the place you create an account and merely start selling merchandise. Apart from with the skill to customize your dashboard and retailer front-end, you don’t should assemble one thing or create a separate website online.

All it is a should to do on Etsy is to create an account and set up your shop. Setting up a retailer is straightforward; Etsy guides you very correctly by means of the steps. Throughout the course of, that you should fill out your retailer preferences (harking back to title, nation, language), add your first itemizing, prepare your monetary establishment particulars (the place you are going to receives a commission), and enter the billing particulars.

What merchandise can you promote on Shopify vs Etsy?

Shopify and Etsy differentiate by the type of merchandise that you’d be capable of promote. While Shopify has a broader palette of product types (you might promote just about one thing as long as you observe Shopify’s Use Acceptable Policy), Etsy targets explicit distributors. Etsy is a market that focuses on handmade/traditional objects and craft gives/devices.

On every Shopify and Etsy, you might promote limitless bodily and digital merchandise. But there are some costs that you should cowl. For occasion, that you should buy a plan to utilize Shopify’s suppliers (pricing begins at $9 month-to-month), whereas Etsy is free to utilize nevertheless prices $0.20 per itemizing, plus many alternative expenses. More on the costs of selling on Shopify vs Etsy later.


As for together with merchandise to your retailer, proper right here’s one different desk that summarizes the entire lot that you should discover out about the circumstances and limitations of how one can showcase merchandise on Shopify vs Etsy:

# of merchandiseUnlimitedUnlimited
Digital merchandise
Personalizationvia third-party integration
Listing free$0$0.20
Media (images, motion pictures)
On-page web site positioning
Discount codes & reward taking part in playing cards

When it entails your product pages in apply, they’re usually made to look very associated on every platforms. The conventional eCommerce look is one factor we’ve gotten used to over the years.

Shopify product internet web pageEtsy product internet web page

Shopify product internet web page
Shopify vs Etsy product pages - Etsy
Etsy product internet web page

Custom domains

As for personalized domains, the course of is faster on Shopify because of the main plan presents the threat to utilize your particular person space. On Etsy, nonetheless, you might solely revenue from a personalized space if you already have an web web site and redirect the URL to your Etsy retailer. Or, you might merely buy a web site from a web site title generator, like Domain Wheel, and redirect it to Etsy.

Currencies, languages, and product sales channels

Shopify is on the market in as a lot as 20 languages, which means that you’d be capable of translate your online shop to match your viewers’s language preferences. As for the currencies, Shopify moreover leaves room for flexibility to its prospects by offering a palette of 130+ currencies.

If it is advisable promote on Shopify via totally different channels than your particular person website online, you might choose from a handful of product sales channel alternate choices. They embrace a retailer app for Android and iOS prospects, Facebook, Instagram, Buy Buttons to mix Shopify collectively along with your current website online (it would not matter what platform you use), Google, Messenger, Wholesale, and Handshake.

Etsy is further restricted than Shopify on this matter. It is on the market in 10+ languages and 30 currencies. For event, in case you’re selling from the EU, the default international cash will in all probability be EUR and not your nation’s international cash (in case you’ve a definite native international cash). This signifies that the prices displayed subsequent to your merchandise will in all probability be in EUR and you’ll be charging of us in EUR as correctly.

When it entails the variety of product sales channels, Etsy does assist you to broaden your neighborhood, too. If you go to your dashboard’s Shop Manager → Sales Channels → Etsy, yow will discover a variety of selling methods to mix with Etsy.


Etsy and Shopify are every in a position to coping with a dropshipping operation.

You can prepare your retailer in a method so that you just don’t keep any inventory or don’t even contact your merchandise sooner than selling them.

If you’re undecided what dropshipping is and the manner it really works, proper right here’s a info on recommendations on the right way to start a dropshipping enterprise. It covers the full course of intimately.


Shopify comes with an app store the place you might seek for additional efficiency in order so as to add to your on-line retailer. There, yow will discover apps made by the Shopify group and moreover third-party devices that you’d be capable of mix collectively along with your Shopify setup. Just look for what you need and you are going to get tens of strategies for each query. You could even mix Shopify with Etsy.

Etsy could be versatile when it comes to integrating it with third-party apps and devices. You merely should go to your Shop Manager and click on on on Integrations. There, you’ll be aware tens of obtainable apps for enhancing your Etsy retailer’s efficiency. If it is advisable add further, it is advisable use a tool like Automate.io and finish the job in minutes.

2. Ease of use

Let’s converse a bit about how easy it is to advertise on Shopify vs Etsy. The onboarding is intuitive on every platforms in the sense that you just merely should observe the steps, after which your retailer goes keep and is ready to promote merchandise.

In Shopify, you first be part of the plan you want and then observe the setup course of. Answer just some questions, add your personal particulars, and enter your retailer title. That’s it for the setup!

Shopify dashboard

👉 In case you’re serious about a further detailed walk-through of Shopify’s interfaces and the retailer launch course of, study our step-by-step info proper right here.

Now that your retailer is keep, it’s time in order so as to add your first merchandise. The interface could also be quite simple to utilize, intuitive for each type of prospects, and has a up to date look. Anything that you should fill in is in there as the platform guides you through all the important options of recommendations on the right way to start selling on-line.

adding products to Shopify

Start by together with your merchandise, customizing your design, and together with a web site. You may even retailer your prospects’ data, add reward taking part in playing cards, monitor orders, check website online analytics, and prepare promoting campaigns. All in a very intuitive interface. Nothing seems unclear in Shopify.

Much of the sign-up course of with Etsy could also be very associated. You start by creating an account which is required to launch your retailer. You are required to provide all the price and billing particulars correct from the get-go, along with retailer preferences.

adding products on Etsy

Once the retailer is up, you’ll be able to start together with as many listings as you want. Make constructive to rearrange all the necessary particulars for each itemizing, harking back to transport costs, descriptions, footage, inventory, courses, and so on. Everything is straightforward to do via Etsy’s intuitive interface.

Etsy listing details

On the retailer internet web page, you might as properly describe your on-line enterprise, set retailer insurance coverage insurance policies using Etsy’s pre-made templates, add banners, add reductions, and create promoting campaigns (web site positioning, selling, social media optimization, communities, and further).

3. Design

Shopify is further versatile because of it affords a library of themes (free and premium) that you’d be capable of choose from to match your retailer’s aim.

Shopify vs Etsy - templates

Etsy, no matter being a market and not an web web site builder like Shopify, means that you can customise your retailer’s format too, by means of the Patterns attribute, which are primarily design templates.

Shopify vs Etsy - templates

Apart from the designs, the distinction between Shopify and Etsy proper right here is in the number of design selections that each platform presents. Shopify comes with over 80 quite a few templates, whereas Etsy affords 10 templates.

You can customise your Shopify and Etsy retailers via a loyal dashboard that every platforms current.

4. Extra expenses and costs

Shedding some light on this half sooner than talking about the costs – the costs and expenses do not comprise the pricing plans of Shopify or Etsy. It is about all the additional expenses that you should swallow primarily based totally on the type of suppliers you’ve got gotten enabled in your retailer.

So, proper right here’s how quite a bit it’s best to pay furthermore to advertise on-line on Shopify vs Etsy:


Shopify plans embrace just some additional expenses – financial institution card and transaction expenses that apply in the following contexts (these numbers are for the US solely and vary by nation):

  • Online financial institution card expenses – 2.9% + 30¢ USD
  • In-person financial institution card expenses – 2.7% + 0¢ USD
  • Transaction expenses when not using Shopify Payments – 2.0% of every sale

Let’s clarify what these transaction expenses suggest. Shopify comes with an built-in price system – Shopify Payments – which it is advisable use in your website online to avoid additional expenses. Shopify Payments is not available in all countries however, so you may have to mix Shopify with a third-party payment gateway if that’s the case for you. And as you’ve seen above, in case you’re not on Shopify Payments, it is a should to pay an extra fee in your product sales.


As far as Etsy goes, listed below are the expenses that it is a should to pay when selling on the platform:

  • Listing expenses – $0.20 for each product/merchandise that you just guidelines on the website online or on Etsy’s mobile apps. An inventory expires after 4 months, which requires one different $0.20 every time it is advisable renew it. If you guidelines a variety of variations of the related product, you obtained’t be charged per itemizing, nevertheless you could be charged an extra $0.20 if someone purchases but another variation of that given product.
  • Transaction expenses – 5% of the entire sum between your product’s value + the amount you value for transport, reward wrapping, and personalization expenses. This applies to every sale you make on Etsy.
  • In-person selling expenses – $0.20 transaction fee in case you do not use the Square reader to course of funds for in-person product sales. If you sync your Etsy listings with Square, you could be charged a definite fee – this time for using the Square reader.
  • Shipping expenses – 5% of the entire transport worth in case you value the purchaser with a separate transport fee.
  • Payment processing fees – Etsy prices a fee for each transaction made via Etsy funds. It usually varies based in your nation and checking account, and it’s calculated from the entire value of the merchandise, transport fee, and totally different related product sales taxes.

5. Pricing plans

We’ve talked about each type of expenses that Shopify and Etsy value for using their suppliers, nevertheless that’s not all that you should discover out about the financial aspect. Each eCommerce platform has pricing plans that unlock further choices and selections on your on-line enterprise.

Let’s check out the Shopify vs Etsy pricing plans:

Shopify pricing plans

  • Shopify Lite – $9 month-to-month (when you do not need to create an web web site)
  • Basic Shopify – $29 month-to-month (for eCommerce firms which could be merely starting out)
  • Shopify – $79 month-to-month (for rising firms which have every an web presence and bodily retailer)
  • Advanced Shopify – $299 month-to-month (for scaling firms that need superior reporting and selling strategies)
  • Shopify Plus – $2,000+ month-to-month (enterprise choices for prime amount of product sales)

If it is advisable study further on the variations between Shopify’s pricing plans, we’ve lined the entire lot on this publish. You’ll examine what you get in case you pay further and what the professionals and cons of each plan are.

Etsy pricing plans

  • Standard – $0 (nevertheless you proceed to should pay the additional expenses that we talked about above)
  • Plus – $10 month-to-month (consists of superior retailer customization, reductions, restock requests, and credit score for quite a few promoting suppliers)

Shopify vs Etsy conclusion: Which one to determine on?

This sums up our Shopify vs Etsy comparability. We know that it’s not easy to determine on the good platform in your eCommerce enterprise because of there is no such thing as a such factor as a platform that ticks all the bins. So, in case you’re nonetheless undecided, proper right here’s our summary desk as quickly as further to refresh your memory:

Platform varietyOnline retailer website onlineMarketplace
Unlimited merchandise
Custom domainsvia URL redirect solely
Third-party integrations
Marketing devices
Analytics and research
Blog module
Payment methodsShopify Payments, Apple Pay, Amazon Pay, Google Pay, PayPal, Shop PayCredit/debit card, PayPal, monetary establishment swap, Apple Pay, Google Pay, native banking suppliers
Extra expenses onSubscriptions, financial institution card transactions, third-party price methodsSubscriptions, transactions, listings, transport, price processing, POS, non-obligatory expenses
Selling languagesUp to twenty10+

If you ask me, I would conclude the comparability this style:

If you’re planning to start a standalone on-line retailer – a retailer that’s by your self space title – which you can personalize and develop nonetheless you desire to, then Shopify is for you. The great factor about Shopify is that it gives you the keys and means that you can do nearly regardless of you desire to, whereas moreover taking excellent care of the technical options of the full mission beneath the hood. As in, you really don’t have to worry about one thing except for selling and rising the enterprise.

If you is perhaps an occasional vendor who doesn’t have concrete eCommerce enterprise plans, then you might test the market with Etsy. You can open your particular person retailer, guidelines your handmade merchandise or regardless of else it is advisable promote, and get these listings in entrance of people correct from day one. The great factor about Etsy is that potential prospects are already there, actively buying the market, in search of points to buy.

Do you’ve got gotten any questions on Shopify vs Etsy? Let us know in the suggestions half below!

Free info

5 Essential Tips to Speed Up
Your WordPress Site

Reduce your loading time by even 50-80%
just by following straightforward concepts.