Your pocket guide to Facebook Analytics


The additional you perceive, the extra you succeed

In India, Facebook prospects are rising exponentially. Many of us with Facebook Business accounts flip to Facebook Analytics to measure their success on the platform.

For reference, the variety of Facebook prospects in India is anticipated to attain 444.2 million by 2023.

That talked about, enterprise householders have tons of alternate choices to promote their suppliers and merchandise on this ever-popular social media platform. However, to make sure that you to use Facebook to its most potential, chances are you’ll want to get aware of Facebook Analytics.

What is Facebook Analytics?

As a small enterprise proprietor, you need to understand how your prospects and purchasers work collectively collectively collectively along with your internet web page, cell app, or Facebook web internet web page so as to enhance your selling and promoting and advertising and marketing campaigns. Facebook Analytics is a instrument that empowers you to do that. (Note: Facebook Analytics shall be replaced in some countries with Facebook Business Suite as of 30 June 2021.)

With Facebook Analytics, you may:


  • Measure your internet web page practice: Facebook Analytics will enable you to elevated perceive the actions of us absorb your FB web internet web page. You can even analysis your demographics and segments to perceive the exact types of purchasers who go to.
  • Know how many people open your app: You can even check out how usually of us purchase and fully totally different interactions contained within the app.
  • Understand your fundamental Facebook effectivity: You can measure your conversational commerce effort inside Facebook messenger and extra.

What’s additional, Facebook Analytics permits your small enterprise to use additional belongings to get most likely primarily essentially the most out of your information.

14 Facebook Analytics selections made to meet enterprise goals

Facebook app displayed on mobile phone next to laptop
Photo: Tim Bennett on Unsplash

Facebook Analytics is a strong instrument with loads of helpful selections your small enterprise can use to develop and succeed.

Below, we’ll clarify the important issue selections of Facebook Analytics:


1. Demographics

To serve your prospects and purchasers efficiently, you want to know who they’re. The Demographics attribute permits you to perceive who your purchasers are via aggregated information like gender, age, metropolis/metropolis, and extra.

This is efficacious due to you may tailor your publish subjects, imagery and language to swimsuit the age group you’re attracting (or change them to entice a novel crowd).

2. Journey Reports 

People work together with companies in some strategies. Some want to go to an organization’s internet web page, whereas many others like to open a model’s app to make a purchase order order order.

Journey Reports present how of us work collectively collectively along with your small enterprise all via your app, internet web page, Facebook web internet web page, and bots in a single report.

Journey Reports will even offer you a complete image of your purchaser’s looking for journey. By discovering out these experiences, you may need an concept with regard to the channels you want to spend money on.

3. Segments

The Segments attribute helps you see Facebook Analytics information one of the simplest ways by which you need. You can merely group your viewers primarily based on:

  • Traffic sources (the place they arrive from)
  • Behaviors
  • Demographics
  • Channels

It’s furthermore simple to observe how these segments work collectively collectively along with your small enterprise. This will empower you to create custom-made methods for every part to improve your success with every part.

4. Events

Events permit you to measure and perceive your prospects’ and purchasers’ actions all via your internet web page app, Facebook web internet web page and fully totally different channels. Facebook helps over 1,000 totally fully totally different personalised occasion sorts. You can dissipate to 25 parameters to observe every occasion. Learn additional about Events and Parameters here.

5. Overlap 

Business householders like to understand how many individuals are opening their apps, visiting their internet pages or commenting on their Facebook web internet web page. Overlap experiences enable you to perceive that.

The Overlap report is an easy nonetheless extraordinarily environment friendly instrument which will provide you with an correct understanding of cross-platform and cross-device purchaser habits. You can use these insights to every slim or broaden your specializing in.

6. Funnels

Funnels in Facebook Analytics enable you to measure how many people are ending a sequence of actions and one of the simplest ways extended it takes for them to change from one stage to one totally different.

You can experiment with the effectiveness of your customer journey with Funnels.


And with Funnels, you may understand how snug persons are in taking actions you need them to take. Learn additional about Funnels here. 

Woman checking social media on her phone

7. Retention 

As a small enterprise proprietor, chances are you’ll make many modifications in your merchandise and selling and promoting and advertising and marketing methods to serve your purchasers efficiently. The Retention attribute of Facebook Analytics will enable you to observe how the modifications are affecting purchaser retention over time.

In quick, the User Retention report helps you see the share of parents that hold passionate about your model over time. You need this quantity to rise comparatively than fall, on account of it prices your small enterprise rather a lot a lot much less to hold a present purchaser than it does to buy a mannequin new purchaser.

8. Cohort

Businesses usually rely on their audiences to take a lot of motion. Cohort experiences enable you to perceive with regard to the individuals who full two express actions, comparable to ‘web internet web page view’ and ‘add to cart.’ Businesses can even use Cohort experiences to perceive shopper habits. Learn more about Cohort correct proper right here.

9. Revenue 

The Revenue part of Facebook Analytics helps you observe buy practice. You can have experiences which can help you in measuring buy habits and earnings earned over time.

These experiences will help you determine how modifications to your funnel and purchaser expertise have an effect on earnings. Learn additional about Revenue experiences here.

10. Lifetime Value

As the decide suggests, Lifetime Value helps you measure the final earnings your purchasers generate over time. This is a crucial determine for companies of all sizes, on account of it estimates the quantity chances are you’ll be most likely to buy by sustaining a specific purchaser completely satisfied.

Understanding Lifetime Value will enable you to perceive who most likely primarily essentially the most helpful purchasers are.


After discovering out about your most revered purchasers, you may design campaigns that reward them with reductions, coupons or loyalty components. Learn additional particulars about Lifetime Value in Facebook Analytics here.

11. Breakdowns 

With the Breakdowns attribute of Facebook Analytics, you may create a pivot table of your information with up to three parameters. Doing so will enable you to perceive the varieties of folks interacting collectively collectively along with your analytics entities and one of the simplest ways they’re interacting. You can collect additional particulars about Breakdowns here.

12. Automated Insights

This is a helpful attribute for small enterprise householders, and it’ll save them a lot of time. Facebook employs superior machine learning to analyze and monitor your information. So chances are you’ll robotically get helpful insights to make educated selections. Learn additional correct proper right here about Automated Insights.

13. Custom Dashboards

Facebook Analytics is a wealthy instrument and may offer you tons of data. With the Custom Dashboards attribute, you and your crew can see the vital experiences in a single place. Learn additional about Custom Dashboards here.

What’s additional, Facebook Analytics permits you to uncover choices to questions. For event, you may uncover the most effective 30% of parents that accomplished most likely primarily essentially the most actions with the Percentiles report attribute. This itemizing is like gold, because it’s attainable for you to to current these of us with reductions, new releases and seasonal affords.

14. Custom Audiences

With the Custom Audiences attribute, you may create a customized viewers with filters and present adverts to this express viewers. Note that it’d take up to one hour for mannequin new personalised audiences to change into available on the market. Learn additional about Custom Audiences here.

Also, Facebook Analytics permits you to create Lookalike Audiences, comparable to your personalised audiences. This attribute will help you attain new people who uncover themselves most likely to purchase from you due to they’re comparable to your present purchasers.

How to put together Facebook Analytics

Close-up of someone’s Facebook Analytics dashboard

Setting up Facebook Analytics is simple. Here are steps you want to observe to begin utilizing Facebook Analytics:

  • Integrate you channels
  • Review the occasions and parameters
  • Log additional occasions and parameters, as required
  • Confirm that logging is appropriate

Then, you’re prepared to begin utilizing Facebook Analytics.

Grow your Facebook data to reap the advantages

Facebook Analytics is gigantic. With its wealth of data, you may observe how your prospects and purchasers work collectively collectively along with your small enterprise all via totally fully totally different channels like your internet web page, app, Facebook Page, and so forth.

Using Facebook Analytics at first takes some effort, nonetheless the rewards are value your efforts. The benefit of Facebook is that it has valuable resources to assist guide you alongside the tactic.